All Frilufts Retail Europe articles
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News briefs
Naturkompaniet acquires Regntøyspesialisten
As part of its further expansion in Norway, the Sweden-headquartered outdoor retail chain Naturkompaniet has acquired 100 percent of the shares in Regntøyspesialisten AS in Kristiansand. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position in the outdoor industry in Norway. Naturkompaniet is a ...
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Article
Fenix Outdoor facing ‘very challenging’ market in 2024
Fenix Outdoor says FY24 growth will need to come from re-orders and its own DTC channels, given that many of its retail partners are facing financial challenges. After an expected difficult wholesale business in Q1, the group thinks inventories will improve in Q2, which could result in possible product shortages ...
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News briefs
This Black Friday, Naturkompaniet opens second-hand departments in four stores
Swedish outdoor retail chain Naturkompaniet is starting to open second-hand departments for a wide range of used products from different brands. Naturkompaniet has 36 stores throughout Sweden, and four of them will offer high-quality second-hand outdoor clothing and equipment from Nov. 24, 2023. The first stores to introduce the concept ...
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Fenix Outdoor vows to spend more on marketing
Faced with still too much inventory but also high supply chain and product standards, Fenix Outdoor intends to dedicate more dollars to marketing, particularly in Germany and the US, to “explain to the [outdoor] consumers what we stand for,” commented Chairman Martin Nordin in a statement. In the ...
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Industry inventory issues dampen Fenix’s Q2 results
Fenix Outdoor International, facing “very challenging” market conditions and “substantial price pressure” due to high outdoor industry inventory levels, realized a 74 percent decline in Q2 Ebit to €3.1 million from €11.7 million. The operating margin narrowed to 0.1 percent from 5.9 percent. Net profit declined by 94 percent to ...
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News briefs
Naturkompaniet acquires Norwegian online store and brick-and-mortar stores
Naturkompaniet AS and Exist Internet AS announced that Naturkompaniet is acquiring 100 percent of the shares in Exist Internet AS, Fjellshop AS and Fjellshop Tromsø AS. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position as a leading player in the outdoor industry in ...
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Fenix posts record Q1 sales but sees uncertain Q2 amid high inventories
Fenix Outdoor International reported sales of €180.0 million in the first quarter of 2023, a new record for the first three months of the year and up from €165.2 million for the year earlier, although margins remained under pressure amid inflation. Ebitda inched up to €31.2 million from €30.8 million ...
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Fenix Outdoor publishes CSR report 2022
Fenix Outdoor International AG, owner of the brands Fjällräven, Royal Robbins, Tierra, Hanwag, the five retail chains managed under the roof of the Frilufts Retail Europe AB and – until December last year – Primus (which was sold to Silva), has published its CSR Report 2022. CEO ...
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Fenix Q4 profits squeezed as sales inch up 4%
Martin Nordin, chairman, describes Q4 as “another quarter of insecurity” for Fenix Outdoor.
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Fenix sees 13% sales gain in Q3 as Hanwag capitalizes on moving production to Europe
Fenix Outdoor International reported sales of €224.2 million in the third quarter of 2022, up by 13 percent on the year earlier, when its results were less affected by the Covid-19 pandemic than in the first two quarters of 2021. The star performer in the quarter was the footwear brand ...
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News briefs
Naturkompaniet starts rental service of hiking equipment
Naturkompaniet has introduced hiking equipment rental in all 39 Naturkompaniet stores in Sweden and Norway. The range includes tents, backpacks, stoves, outdoor kitchens and sleeping bags from leading brands such as Fjällräven, Hilleberg, Primus and Marmot. “Renting quality gear is a great way for us to give more people the ...
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Frilufts drives Q2 growth at Fenix Outdoor as stores reopen
Fenix Outdoor International’s sales increased by one-third in the second quarter as the company’s outdoor retail segment (Frilufts Retail Europe) in Germany (Globetrotter retail chain) rebounded due to the reopening of stores following the Covid lockdowns. The company said sales for the three months to June 30 rose 29 percent ...
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Article
Fenix Outdoor sales rise 30 percent in first quarter
Fenix Outdoor International generated a 22 percent increase in first-quarter operating profit to €17.7 million on a 30 percent topline expansion to €165.2 million against €127.1 million. The outcome was negatively impacted by about €2 million in one-time additional transportation costs. But the strong results for the Fjällräven, Tierra, and ...
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News briefs
Naturkompaniet opens third store in Norway
Swedish retail chain Naturkompaniet opened its third store in Norway on April 28 at AMFI Moa in Ålesund. The company, part of Frilufts Retail Europe AB, owned by Fenix Outdoor International AG, said it plans to run about ten doors in the country by the end of 2023. “Our third ...
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News briefs
First Naturkompaniet store opens in Norway
Naturkompaniet, part of Fenix Outdoor’s retail division, Frilufts, and previously only present in Sweden, has opened its first store in Norway in Kristiansand. Another new opening will follow in a month in Kongsberg. Earlier this year, Naturkompaniet had appointed Simon Larsen as head of retail in Norway.
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Fenix says Germany recovery underway but warns of supply-chain issues
Fenix Outdoor has reported a rise in third-quarter sales and earnings but warned that global supply chain issues and Covid outbreaks in some of its manufacturing locations were still posing problems. The company also said it aimed to manufacture up to 20 percent of its own products by acquiring or ...
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News briefs
Frilufts Retail Europe acquires U.K. retailer Trekitt
Frilufts Retail Europe AB, a subsidiary of Fenix Outdoor International AG, is expanding its European retail network and has acquired all outstanding shares of the British outdoor retailer Trekitt. To date, Frilufts already includes four retail chains operating in the outdoor sector, which generated total sales of €264 million last ...
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News briefs
Naturkompaniet to enter Norway
Swedish outdoor retail chain Naturkompaniet – with German Globetrotter and Finnish Partioaitta part of the holding company Frilufts Retail Europe AB , which again is part of Fenix Outdoor International AG – has announced that it will enter the Norwegian market. To do so, it has ...
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News briefs
Swedish Naturkompaniet to expand to Norway
According to Sportfack, the Swedish outdoor chain Naturkompaniet plans to open both an e-commerce shop and stationary stores in the Norwegian market later this year. CEO Henrik Hoffman sees great opportunities in the expansion. In neighboring Finland, Naturkompaniet is already represented under the name Partioaitta. Recruitment and preparations are reportedly ...