All General Outdoor articles – Page 151
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ArticleUse of Higg data in marketing: SAC responds to guidance from consumer authorities
With a public statement issued online, the Sustainable Apparel Coalition (SAC), owner of the Higg index, has reacted to the latest guidance by the Dutch and Norwegian Consumer Agency (NCA/Forbrukertilsynet) consumer authorities. This summer, both organizations had put a spotlight on the use of product information derived from Higg data ...
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ArticleHoudini invests in Forward To Nature brand messaging platform; new store in Stockholm
Swedish brand Houdini launched Forward to Nature, its first global brand messaging platform that expresses the brand’s ethos focused on regenerative practices. With a six-figure investment, the largest in the brand’s history, Forward to Nature launched on Oct. 5, 2022, with a 60-second short film (see below). Forward to Nature ...
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News briefsBollé is selling Cébé to a new partnership
Bollé Brands Group is selling Cébé to a coalition of companies: D.MO and Racer. D.MO is devoted to project management and the industrialization of products in the outdoor sector. Both of its chief executives, Sébastien Delsaux and Maxime Bos, are former Cébé employees. Racer, meanwhile, is a French manufacturer of ...
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News briefsNew ePE Gore-Tex membrane goes to market with major partner brands
W.L. Gore introduces its new PFC-free membrane concept together with some of its major partners in the outdoor and snowsports industries. Launching brands are Adidas, Arc’teryx, Dakine, Patagonia, Reusch, Salomon and Ziener. Several products equipped with the new type of membrane made of expanded polyethylene (ePE) have received advance praise ...
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ArticleBergzeit puts automated shuttle warehouse into operation
After a construction period of around 20 months, German online retailer Bergzeit has put a logistics annex with a new warehouse system featuring modern shuttle technology into operation at the company’s headquarters in Otterfing near Munich in September. Covering an area of 2,072 square meters, the warehouse is controlled and ...
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News briefsAu Vieux Campeur to open a store in Bordeaux
Au Vieux Campeur, the French retailer specializing in outdoor apparel and gear, will open a store in Bordeaux in the spring of 2023, sport-guide.com has reported. The new 1,500-square-meter retail space will be located at the Bord’eau Village shopping mall. Construction work for the new store has just begun. The ...
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News briefsFischbein is RVRC’s new permanent CEO
The board of directors of RVRC Holding AB (RevolutionRace) has appointed Paul Fischbein as the company’s permanent CEO. He previously served as CEO of RevolutionRace and assumes his permanent position effective immediately. Fischbein has extensive experience working as CEO and serving on boards, both as chairman and as a member. ...
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News briefsEarthjustice launches U.S. campaign to classify PFAS as hazardous
With a global campaign to activate consumers, the Earthjustice initiative is trying to get PFAS chemicals included in the U.S. Superfund law. This chemical list classifies certain toxic substances that pollute communities and citizens in the United States. Per- and polyfluoroalkyl substances (PFAS) are not yet covered by federal law, ...
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News briefsExped brings new backpack category to market
This fall, Swiss company Exped is adding a new category to its collections. The new “Gear Bags” line consists of three backpack families, all designed with maximum versatility in mind. They combine aspects of backpacks and duffle bags to create luggage that works from climbing crags to the office or ...
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News briefsZyroFisher introduces its outdoor sales team
ZyroFisher, a distributor of sports and lifestyle brands in the U.K. and Europe with offices in the North East of England and France and over 60 brands in its portfolio, announced the hiring of two key new staff members following the expansion of its partnership with CamelBak to include distribution ...
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News briefsRocky Brands sells overshoe brand
Rocky Brands has sold Neos Overshoe to the tool and equipment manufacturer SureWerx, at undisclosed terms. Along with The Original Muck Boot Company, Xtratuf, Servus and Ranger, Neos Overshoe was part of Honeywell’s footwear business, which Rocky Brands acquired in March 2021. In March of this year, SureWerx made another ...
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News briefsBergfreunde adds new data and finance specialists to management team
German retailer Bergfreunde is expanding its management team: In October 2022, Christopher Barth joined the company to fill the newly created position of head of data and analytics at the online outdoor retailer. Barth, who most recently worked as an executive at Hugo Boss in the CRM, customer data and ...
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News briefsArc’teryx to double investment in climbing community marketing
Canadian brand Arc’teryx announced it will provide 5 million Canadian dollars (roughly €3.8 million) over the next five years to community leaders and organizations working to promote equal access to climbing, as well as to high-level climbers. The investment would double the company’s current financial commitment to the sport, which ...
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ArticleRebecca Heard promoted evo's first CMO
Source: evo evo’s new CMO, Rebecca Heard evo, the Seattle-based outdoor retail and adventure brand, announces that Rebecca Heard, VP of brand, marketing, and e-commerce, has been promoted to the company’s leadership team as its first chief marketing officer. In her new role, Heard will oversee evo’s ...
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ArticleHelen of Troy sales get boost from Osprey Packs
Bolstered by a $47.4 million sales contribution from Osprey Packs, second quarter revenues in Helen of Troy’s Home & Outdoor segment rose 11.8 percent to $240.6 million from $215.2 million. The unit’s organic sales declined $19.3 million in the period ended Aug. 31, driven by shifts in consumer spending patterns ...
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News briefsREI to close its stores permanently and forever on Black Friday
U.S. outdoor specialty retailer REI Co-op has announced that its Opt Outside movement for all employees will be permanent. On this Black Friday and every other Black Friday in the future, the co-op will forgo profits and sales at all stores and instead pay its more than 16,000 employees to ...
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News briefsSAC annual meeting 2022 to be held in Singapore
With an interesting roster of keynote speakers and topics, the Sustainable Apparel Coalition (SAC), owner of the Higg Index platform, is inviting members and non-members to its 2022 annual meeting that will take place in Singapore on Nov. 1 and 2. Themed around ”Collective Action on Common Ground,” the event ...
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ArticleTextile Exchange releases Preferred Fiber and Materials market report
Textile Exchange has released its annual Preferred Fiber and Materials market report, pulling together data on the production volumes and availability of different fibers and raw materials, as well as sharing insights on emerging fiber trends. The initiative sees global fiber production increasing to a record 113 ...
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News briefsMyclimate splits business units in Germany, Switzerland and Austria
The Switzerland-based company Myclimate has restructured its organization. The restructuring includes a subdivision of the initiative into the business units Switzerland, Germany and Austria. The three new country units are headed by CEO Stephen Neff, as well as the cross-national areas of carbon offset projects, innovation and digitalization, and administration. ...
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News briefsSea To Summit hires GM for EMEA
SGB reports that Australia-based adventure gear brand Sea to Summit has hired David Ledouble as general manager for Europe, the Middle East and Africa. Ledouble, an outdoor industry veteran, most recently worked at Helen of Troy as managing director for HydroFlask EMEA and senior director for OXO. Prior to that, ...
