All General Outdoor articles – Page 155
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News briefsLowa bolsters marketing and sales teams
Lucas Grella joined the international marketing team of the German shoe specialist Lowa in August. In addition, Dennis Loskot is promoted to key account manager, succeeding Johannes Krause, who is now devoting himself to other tasks within the company. Loskot has been working in Lowa’s trade marketing for eight years. ...
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ArticleA colder, darker winter: Reducing energy costs in European retail
With energy prices skyrocketing and the need to replenish gas reserves before winter, everyone is doing their part, and global energy conservation measures have already been taken in the retail sector. While customer service and satisfaction are top priorities in retail, stakeholders may be reluctant to engage in actions that ...
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News briefsToray announces renewable nylon 66 breakthrough
Tokyo-based Toray Industries announced that it has developed what it claims is “the world’s first 100% bio-based adipic acid,” a raw material for nylon 66 (polyamide 66). The company achieved this breakthrough using a proprietary synthesis technique that combines its microbial fermentation technology and chemical purification technologies. Nylon 66 has ...
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News briefsSalone del Camper will feature a new Sport Village
The 2022 edition of Salone del Camper in Parma, Italy, the second largest exhibition in Europe in the field of recreational vehicles, which is set to take place on Sep. 10-18, will feature for the first time a “Sport Village” in collaboration with the regional branch of the Italian Olympic ...
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News briefsBKMEA and Stitch sign MoU to ensure gender sensitive workplace and fair price
With a new memorandum of understanding (MoU) signed by the Bangladesh Knitwear Manufacturers and Exporters Association (BKMEA) and Stitch, the associations express their aim to ensure gender-sensitive workplace and fair prices from apparel and footwear buyers. Part of the new project is the implementation of the Fair Price App, a ...
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News briefsSilva with new sales manager for Germany, Austria and Poland
Source: Silva Sebastian Daue The Swedish outdoor brand Silva has filled the position of sales manager for Germany, Austria and Poland: Sebastian Daue is in charge of sales activities in the three countries since May 2022. He succeeds Bernhard von Toll, who held the distribution responsibility as ...
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News briefsSätila expands factory and introduces new product category
Swedish wool accessories company Sätila, founded in 1896, has announced that it is expanding and remodeling its factory in Sweden. To create additional space for production, the warehouse will first be moved off-site. This will make room for new knitting machines and washing machines needed as part of expanded in-house ...
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ArticleJack Wolfskin’s parent changes company name
Callaway Golf Company announced plans to change its corporate name to Topgolf Callaway Brands Corp. Following the company’s merger with Topgolf in 2021, “the name change reflects Callaway’s dynamic brand portfolio that has unmatched scale and reach across the full modern golf and active lifestyle ecosystem, including on- and off-course ...
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News briefsCake seals three-year partnership with Kolon Automotive for South Korea
Cake, SOG member and Swedish manufacturer of premium light electric motorcycles, announced the closing of a major partnership in South Korea with premium dealer Kolon Automotive, having just signed a three-year contract worth $20 million. The partnership builds on Kolon Automotive’s well-established network covering distribution, sales and branding, working with ...
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News briefsNNormal introduces its first product
NNormal, the outdoor brand launched earlier this year by Kilian Jornet, has introduced the Kjerag, a “max-performance trail running shoe” that is also the first product from the start-up. The Kjerag, named after a 1,100-meter mountain on the west coast of Norway, is a versatile shoe designed “for every runner, ...
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News briefsMade in Bangladesh Week to premier in November 2022
From Nov. 12 to 18, 2022, Dhaka will host the first “Made in Bangladesh Week” by the Bangladesh Garment Manufacturers and Exporters Association (BGMEA). The event will take place at the same time as the 37th IAF World Fashion Convention. With the implementation of the Made in ...
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News briefsHerschel premiers mentorship project Bank of Creativity
To supply creative minds with resources, supplies and mentorship along their way, Herschel Supply has installed the “Bank of Creativity.” In the former Brooklyn Bank in Brooklyn, New York, established creatives Olivia Rose, Danny Cole and Sophia Wilson provided individual mentorship to 18 up-and-coming creators intending to help them elevate ...
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News briefsNordic Outdoor opens flagship in London’s Covent Garden
The British outdoor retailer with “Swedish roots,” Nordic Outdoor, announced on its website that it has opened a new store in the heart of London’s Covent Garden. Nordic Outdoor London spans 130 square meters and brings Scandinavian outdoor apparel and gear to the heart of the outdoor retail market in ...
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News briefsJack Wolfskin revises logo and introduces new brand claim in all markets
The German brand Jack Wolfskin has slightly reworked its logo and addresses consumers globally with its new claim, “We live to discover,” starting this winter season. The new positioning has been developed under the brand’s CEO Richard Collier, who has held the position since December 2020. “We are now taking ...
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ArticleAfter the boom: How e-tailer Bergzeit is dealing with dwindling demand
The last few years have been a successful but difficult time for online retail, especially in the outdoor business. Now, in the face of war, inflation, rising energy costs and the climate crisis, the strong demand of the Covid period is turning directly into a reluctance to buy. It’s not exactly easy to absorb those surges. Nevertheless, Bergzeit, which belongs to the South Tyrolean Sportler AG since 2012, has an appetite for new projects. In June, the retailer launched its first, purpose-built secondhand online store called “Bergzeit Re-Use,” where customers can buy and sell outdoor clothing in good condition. Martin Stolzenberger, co-CEO of Bergzeit, explains the current situation and further goals.
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ArticleBergans puts a spotlight on the need for skilled repair workers
The way to a circular economy is through more and more professional repair services on a larger scale – a topic that was addressed on Bergans’ annual repair tour in Norway. As part of the tour, the Bergans team visited the Sam Eyde secondary school in Arendal, one of the ...
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ArticleNew Terrex campaign celebrates personal goals
Adidas Terrex launched a new marketing campaign called “United by Summits.” Describing a world where personal challenges and summits are valued equally or over climbing hundreds of meters above sea level, the campaign includes social media, ads, videos and a competition where Adidas Terrex invites adventurers (individuals and groups) to ...
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News briefsBerghaus refreshes and expands free repair services at headquarters
British brand Berghaus has revived its in-house “Repairhaus” repair center, placed at the company headquarters and originally established 56 years ago. The repair shop’s trained staff will give any damaged Berghaus clothing, shoes, backpacks or accessories (no matter how old or weathered they are) a second life, if possible. Pieces ...
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News briefsNite Ize announces six outdoor brands to integrate Tru Zip into their products
Source: Nite Ize Tru Zip Nite Ize announced that six outdoor brands are to integrate its Tru Zip product technology, a fully water and dust-proof, toothless sliding zipper made in the U.S. and patented in 2019, into their styles: Simms Fishing, Hydro Flask, Fishpond, CamelBak, Booe and ...
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News briefsSolo Brands generates 53 percent increase in Q2 sales
Solo Brands, a direct-to-consumer-focused company that currently owns four lifestyle brands, reported a 53 percent increase in second-quarter earnings to $136.0 million from $88.7 million for the period ended June 30. The revenue gain was driven by acquired businesses and higher DTC and wholesale channel revenues. DTC sales rose 63 ...
