All General Outdoor articles – Page 200
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News briefsRemei launches new “I grow your cotton” marketing campaign
Source: Remei Shersingh Haresingh cooperating with Remei-India Swiss organic cotton and textile trader Remei is promoting awareness of the topic of responsibility for the raw material used for clothing. The company is launching a new campaign as a long-term marketing and communication tool, using the claim “I ...
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News briefs
VF Foundation joins U.S. Regenerative Cotton Fund
The VF Foundation, a private grantmaking organization funded by VF Corp., announced today that it would join the Soil Health Institute’s (SHI) U.S. Regenerative Cotton Fund (USRCF) as a sustaining supporter. The USRCF is a farmer-facing, science-based initiative designed to support long-term, sustainable cotton production in the United States to ...
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News briefsHelly Hansen launches new global campaign
Two search-and-rescue professionals are the protagonists of Helly Hansen’s new global marketing campaign, created together with advertising agency Grey London. As part of the campaign titled “Belong in the moment,” the brand worked with Squamish Search and Rescue team member Nathalie White and Norwegian People’s Aid team leader Odd Harald ...
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ArticleGerman fashion chain Adler to enter outdoor business with McTrek
Germany’s Adler Modemärkte is cooperating with McTrek Retail GmbH to enter the outdoor product market with its more than 130 Adler stores in Germany, Austria, Luxembourg and Switzerland. Adler Modemärkte AG, a company that had been strong with private labels in the past, went into insolvency in 2021 and was ...
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News briefsCampsider raises €2 million in funding round
Campsider, a France-based e-marketplace that sells second-hand outdoor sporting goods, has announced that it has carried out a funding round worth €2 million, led by Founders Future and around 20 additional investors. The funds will be used to expand its staff in Annecy and Paris, redesign the website, launch an ...
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News briefsHans Anders launches new sports eyewear brand Driive with DSM bike team
The Dutch Hans Anders retail group (owner of the Hans Anders, Eyes + More and Direkt Optik optician chains) has entered into a collaboration with World Tour cycling team DSM to develop and promote its new eyewear brand, Driive. The new line of sports eyewear is aimed at cyclists and ...
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News briefsBergzeit relaunches website with focus on international business
With a relaunch of its regional webshops (end of February in Benelux, U.K. and Italy, and mid-March in Germany, Austria and Switzerland), German retailer Bergzeit is pushing its internationalization. In addition to a cleaner look and feel, a more intuitive user experience was one of the main goals of the ...
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News briefsSchöffel adds new workwear brand to portfolio
The German family-owned company Schöffel has launched a new business: Schöffel Pro is dedicated to corporate wear and workwear, fully customizable and ready for branding. The company aims for the upper segment of the market, especially in crafts and outdoor-related professions. Schöffel has set up a separate website for Schöffel ...
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News briefsSmartwool starts second sock recycling campaign in the U.S, aiming for 400,000 units
Denver-based brand Smartwool is launching a new round of its Second Cut project, originally launched in the U.S. in spring 2021, eventually collecting old socks totaling about 5,400 kg in weight. Together with North-Carolina-based company Material Return, the textile waste was turned into the Second Cut K9 ...
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News briefs"This Is Home:" Merrell announces multi-year sustainability commitment, starting in the U.S. and Canada
Merrell has unveiled “This Is Home,” a multi-year sustainability initiative designed to inspire consumers to protect nature. The campaign focuses on digital, social and connected TV and showcases Merrell footwear and apparel made from more sustainable materials. It aims to inspire people to go outside with as little impact on ...
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News briefsPelican with new head of international business
Source: Pelican Products Piero Marigo Pelican Products, a U.S.-based manufacturer of protective cases, has promoted Piero Marigo to president of international business, effective March 30. In his new role, he reports directly to CEO Phil Gyori. Marigo joined Pelican Products in 2010 as managing director for the ...
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ArticleFenix Outdoor sees bright start to 2022 but warns of cost pressures
Fenix Outdoor International said its new fiscal year had started well with a recovery in physical store sales, despite inflationary pressures and supply chain constraints. Releasing its annual report, Fenix reported a “very bright” outlook for its order book for Brands and Global Sales, “indicating some nice growth in 2022”, ...
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News briefsOver 70 guests join Equip Sustainability Summit in the Netherlands
British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) have hosted the first Equip Sustainability Summit, on April 5 in the Netherlands. The event brought together more than 70 industry experts, retailers, stakeholders and outdoor enthusiasts to discuss options for a more sustainable outdoor industry. During ...
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ArticleCotopaxi releases 2021 impact report
Cotopaxi, the U.S. brand that wants to unleash the potential of “conscious capitalism,” has just published its annual global reporting initiative core impact report. The report gives an overview of the brand’s approach to sustainability topics such as supply chain management, diversity, equity and inclusion, corporate social responsibility, carbon emissions ...
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News briefsTwo product awards granted to exhibitors at Performance Days
With two trade show events for functional fabrics taking place in the U.S. and Europe, Performance Days Loops is almost back to a pre-pandemic status. The Functional Fabric Fair by Performance Days in Portland, Oregon, are held on April 4-5, while the spring/summer edition of the European show – the ...
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News briefs
Nemo starts European expansion plan with new director of international sales
Source: Nemo Chris Griffin Nemo, an American outdoor equipment brand based in New Hampshire with a portfolio of tents, sleeping bags and furniture, has hired Christopher Griffin as its new director of international sales. Before joining Nemo, Griffin has been carrying the same job title for over ...
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News briefsEquip Outdoor opens new Rab and Lowe Alpine service center in Canada
Equip Outdoor Technologies has opened a new service center in Québec, Canada, for its Lowe Alpine and Rab brands. The service center will be open to retailers and end consumers in Canada, offering both repair and maintenance services for waterproof shells and Gore-Tex apparel, insulated gear, sleeping bags and equipment ...
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News briefsStellar Equipment improves on both turnover and profitability
According to Swedish Ehandel magazine, outdoor brand Stellar Equipment AB has grown by roughly 50 percent in the 2020/21 fiscal year. Sales for the financial year ended on June 30, 2021, reached SEK 152 million (€14.7 million), with a profit of roughly €725,000 after tax. The growth rate of the ...
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News briefsTextile Exchange releases 2021 Material Change Index data to participants
The global nonprofit Textile Exchange, which has more than 200 companies engaged in benchmarking their use of preferred materials within the Material Change Index (MCI), has announced the 2021 MCI results as being live and accessible to the brands and retailers participating in the MCT program. The organization has released ...
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News briefsMountainsmith moves into new headquarters
Colorado-based company Mountainsmith has moved into its new headquarters downtown the city of Golden. The new location features an integrated showroom-style retail space but also hosts offices as well as sales and product design departments. The company has been located in Golden since its founding in 1979 but had its ...
