All General Outdoor articles – Page 213
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News briefsPaddle Sports Show fully booked, with over 140 brands
For this year’s edition of The Paddle Sports Show, the organizing Kayak Session Publishing company reports a fully booked location at the Tony Garnier exhibition hall in Lyon, France. After premiering last year with 125 exhibitors over 6,500 square meters, this year’s event will see over 140 brands on 10,000 ...
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ArticleEthical Trading Initiative issues new assessment for production in Myanmar
The Ethical Trading Initiative (ETI) has commissioned an independent evidence-based assessment of human rights and responsible business conduct within Myanmar. The assessment was conducted by Due Diligence Design, with research and analysis from partner Impactt; guidance on the implications of the UN Guiding Principles (UNGPs) from SHIFT; and consultation with ...
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News briefsTNF appoints new CMO and chief product and merchandising officer
VF brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. Bambuck brings in a 20-year background in global and integrated marketing strategy across several brands, including Everlane, Nike ...
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News briefsInvestors and Jaktia management acquire Jaktia Group
Jaktia, a Scandinavian franchise chain specialized in the hunting, fishing, and outdoor segments, has new owners. A private investment company consisting of Jaktia’s management, together with a few investors, has acquired 100 percent of the shares in Jaktia AB, Jaktia Kållered AB, Jaktia Falun AB, Jaktia AS and Jaktia Jessheim ...
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News briefsRevolutionRace launches new collection for children and youth
The Swedish DTC outdoor company RevolutionRace (RVRC) launched its first collection for children and youth on Sept. 20, the Swedish Day of the Rights of Public Access. The first collection features the brand’s bestselling pants and shirts in sizes 146-164. According to a company release, the RVRC product development team ...
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News briefsJack Wolfskin premiers tapeless jacket
Source: Jack Wolfskin Jack Wolfskin has developed a new tape-free manufacturing technology, enabling the German brand to sew 3L hard-shell laminate without penetrating the membrane/backer layer. According to details revealed by the company about the zero-tape process, the outer layer is sewn with regular stitching, while the ...
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News briefsHelinox hires senior director of e-commerce, senior art director
Nelson Garcia and Ezra Shaffer are joining the global Helinox team and will be working out of the brand’s North American headquarters, in Berkeley, California. Shaffer is responsible for building up the brand’s online business as senior director of e-commerce, bringing his experience in management from Timbuk2, Giro Sport Design, ...
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News briefsEddie Bauer to roll out in Japan with Itochu partnership
Authentic Brands Group (ABG) and Itochu, a Japan-based trading company that specializes in textiles, machinery, food and energy, have announced a partnership to grow ABG’s outdoor brand Eddie Bauer in Japan. To facilitate this, Itochu will partner with Mizujin, a fashion wholesale and retail company, to design, manufacture and distribute ...
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News briefsFoehn debuts Dyneema fabric for new down parka
With a price point of $999,95, Foehn is introducing its first down parka made with a Dyneema outer fabric. The non-woven material is filled with 800 cuin fillpower traceable RDS down, and the company is using a fully recycled nylon interior fabric. For the new Salem parka, that is part ...
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News briefs
The GORE-TEX brand kicks off new brand campaign, introducing new claim
The GORE-TEX brand is launching a new brand campaign under the motto “Our work is never done” this fall, celebrating the 40-year anniversary of its textile Gore-Tex membrane technologies and promising an innovation-loaded future for its apparel and footwear product categories. For the kick-off video that is online on digital ...
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News briefsSupport for Bradshaw-Taylor’s sales in Germany
Katharina Bieseke Katharina Bieseke joins the sales team for Bradshaw-Taylor’s brands Sherpa Adventure Gear, Artilect, Tentree and Le Chameau in Germany. In consultation with European sales director Wolfgang Jahn and sales manager Sven Kreitner, she is responsible for the retail partners in the brick-and-mortar and online segments. ...
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ArticleChouinard family transfers Patagonia ownership to channel dividends to environmental protection
Source: Campbell Brewer Yvon Chouinard Nearly 50 years after founding Patagonia, Yvon Chouinard and his family (together with his children Claire and Fletcher) have decided to give away their company to ensure all proceeds will be used to fight climate change. The Chouinard family has transferred all ...
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ArticleOpening up the Outdoors: A report from the Outdoor Industries Association’s annual gathering
The British trade body’s Annual General Meeting has been a great indicator of its national waymarks: it marked the speech from the Prime Minister about putting the country into lockdown, it was the first gathering I attended post lockdown, while this week, it marked the death of the monarch – ...
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News briefsSalomon revamps its logo and launches new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
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ArticleOberalp Group presents products made from hemp
Right next to Oberalp’s own hemp field, the Alpine Hemp collection from Salewa was among the products presented at a cross-industry event on the topic of hemp on Sep. 7. For this purpose, industrial hemp was grown and processed into new products in a multi-industry partnership. At the press conference ...
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News briefsThule expects impact on its bicycle business from reduced orders
In a webcast meeting with Magnus Welander, CEO and president of the Thule Group, the company informed about the current market situation just before the company’s Q3 report 2022, which is scheduled for Oct. 26. In its half-year report on July 21, the company described the general market situation in ...
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News briefsCyberattack hits The North Face, affecting almost 200,000 customer accounts
As reported by Infosecurity, Techradar, Cybernews and other media outlets, The North Face (TNF) was hit by a large-scale cyberattack that affected the data of 194,905 of the brand’s online customers. Email addresses, passwords and personal information stored in user accounts were hacked. According to a data breach notification obtained ...
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News briefsEquip gains Fair Wear leader status after two years of membership
The Fair Wear brand performance check published in August 2022 sees Equip Outdoor Technologies with its brands Rab and Lowe Alpine progressing in Fair Wear’s performance requirements regarding social responsibility along their supply chains. The U.K. company that has been a member of Fair Wear since 2020 has achieved the ...
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ArticleEOCA submits application for Earthshot Prize
The European Outdoor Conservation Association (EOCA) has taken a step forward with its application for the 2022 Earthshot Prize. Launched in late 2019, the Earthshot Prize will award five £1 million prizes each year for ten years. Established by Prince William and the Royal Foundation of The Duke and Duchess ...
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News briefsCEP launches innovative Infrared recovery sock
CEP has unveiled the new CEP Infrared Recovery Compression Socks, designed to help the wearer’s muscles recover after intense physical exercise and improve performance during training and competition. The new socks feature the heat-reflecting smart infrared technology with integrated bioactive minerals, which is said to help improve microcirculation and oxygen ...
