All General Outdoor articles – Page 214
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News briefsVF and Pensole offer corporate apprenticeship program for BIPOC students
As part of its ongoing commitment to racial equity, VF Corp. brands Timberland, Vans and The North Face, in partnership with Portland-based footwear design academy Pensole Academy, have launched a new educational program in the U.S. called ”DiverCity x DESIGN.” The program provides unique access to professional design experience and ...
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News briefs
U.S. brand Hyperlite secures equity investment
SGB reports that Hyperlite Mountain Gear, a U.S. East Coast company founded in 2010 by brothers Mike and Dan St. Pierre, has secured an investment from T-street Capital, a Connecticut-based independent growth equity firm founded in 2013 by Dale Cheney. Hyperlite has previously made a name for itself with high-tech ...
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News briefsDeuter introduces new look
After 37 years of constant branding, German backpack and sleeping bag specialist Deuter is introducing its new brand design and logo with the new 2021 spring collections. The new, clean and modern logo is only the fifth in the brand’s more than 120-year history. Alongside the younger ...
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Herschel hires former Arc’teryx president as new CEO
Canadian brand Herschel has brought Jon Hoerauf on board in the newly created position of chief executive officer, effective immediately. The Vancouver-based brand, which just celebrated its 10th anniversary, is best known for its casual backpacks. Hoerauf is the first non-family member to head the privately held company, which was ...
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News briefsMarch 12: EOG Webinar on wearables as an opportunity for outdoor brands
The European Outdoor Group (EOG) is inviting you to participate in the webinar ”The Role of Wearables in Fitness Ecosystems: An Opportunity for Outdoor and Sports Brands” this Friday, March 12, at 10:00 CET. FutureSource Consulting will present market data from their study of the wearables market. It will focus ...
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News briefsKeswick Mountain Festival 2021 postponed due to Covid-19
After reviewing the U.K. government’s roadmap, Keswick Mountain Festival organizers have concluded that the event, originally scheduled for May 21-23, had to be rescheduled. The new dates are Sept. 10-12. All bookings from the then canceled 2020 Keswick Mountain Festival have already been brought forward to May 2021, and these ...
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France’s organizers of outdoor events join forces to overcome the rough patch of the pandemic
The French organizers of outdoor sports events have launched the Collectif Événementiel Sportif Outdoor (CESO; ”Outdoor Sport Events Collective”), a joint initiative to boost post-pandemic recovery. Since the cancellation of the Paris Half Marathon on March 1, 2020, 95 percent of outdoor sports events in France have been canceled due ...
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BASF North America launches new fund to support sustainable cotton farmers
BASF Corporation, the North American affiliate of BASF, has launched the e3 Sustainable Cotton Grower Fund, a new fund to provide monetary support for cotton farmers in the e3 Sustainable Cotton program. Brands, retailers, mills and other partners in the cotton fiber value chain who source e3 Sustainable Cotton will ...
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ArticleCalida may be looking at strategic options for its outdoor brands
Swiss diversified group Calida said it was looking at “strategic options” for its French Millet and Lafuma outdoor brands following the already-completed sales of the Eider and Oxbow labels. The company said Millet and Lafuma “declined perceptibly” – due to Covid-19 curfews in France – as it reported its 2020 ...
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News briefsAKU reintegrates German-speaking customer service into Italian team
Italian footwear company AKU is moving all customer service for German-speaking countries to the company’s headquarters in Montebelluna, Italy, effective March 1. All dealer inquiries such as customer care, order and delivery information, product information and order processing will now be handled and decided directly by the headquarters. According to ...
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News briefs
New investors for Garmont
Garmont International, the Italian manufacturer of outdoor and tactical footwear, has announced that Italian Strategy Private Equity (ISPE), managed by Riello lnvestimenti Partners, has acquired a 65 percent stake in the company’s share capital. The transaction is expected to be completed by the end of March. Thereafter, Pierangelo Bressan, current ...
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ArticleIt’s Great Out There Coalition launches Outdoor Activity Days concept
Introducing the new #itsgreatoutthere Outdoor Activity Days concept, the It’s Great Out There Coalition wants to allow more companies, organizations and individuals to get actively involved in the campaign while receiving clear and measurable results for every contribution to the organization. From now, the coalition will underpin ...
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ArticleThe North Face launches campaign and collection celebrating women
For International Women’s Day on March 8, The North Face (TNF) launches the Explore Everyday campaign, celebrating women who push boundaries, who move mountains big and small, who are proud to be different and lead the way so others can follow their example. Source: The North Face IWD ...
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News briefsPatagonia releases “Vjosa Forever” to support national park plans (Video)
U.S. outdoor brand Patagonia just released a short documentary film to raise awareness for the Vjosa, one of the last wild rivers in Europe. Source: Andrew Burr The six-minute video “Vjosa Forever” (watch below) asks concerned citizens everywhere to show their support for the establishment of Europe’s ...
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News briefsSusie Mulder is Timberland’s new global brand president
VF Corp. has appointed Susie Mulder as global brand president of Timberland. She will start her new role with the New Hampshire-based brand on April 5 and report to VF’s chairman, president and CEO, Steve Rendle. She will also serve on VF’s executive leadership team. Source: Business Wire ...
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News briefsWildberries launches in France, Italy and Spain
After rolling out its online store in Germany in January, Russia’s biggest online retailer, Wildberries, has started to operate in France, Italy and Spain, with dedicated sites and mobile apps tailored to the local markets, the company said in a statement. The online retailer that first launched in 2004 currently ...
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News briefsNalgene Outdoor increases commitment to use recycled materials
Nalgene Outdoor, a U.S. manufacturer of reusable water bottles, announced a significant increase in its commitment to manufacturing with recycled materials. By the end of 2021, Nalgene aims to have all of its reusable water bottle production switched to Tritan Renew material, a resin made from 50 percent recycled material. ...
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ArticleVF Foundation releases first Impact Report
The VF Foundation, the philanthropic arm of VF Corp. established in 2004 with global headquarters in Denver, has released its first report detailing the positive impact its financial grants and philanthropic partnerships have had on more than four million people in 53 countries over the past year. From April 2019 ...
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News briefs
ZDHC Gateway integrates Open Apparel Registry Facility ID
ZDHC is deepening its collaboration with the Open Apparel Registry (OAR) by implementing the OAR’s Facility ID in the ZDHC Gateway platform via an API connection. The OAR is a free, neutral, open-source tool that maps garment facilities worldwide and assigns unique facility IDs. The OAR thereby enables to identify ...
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ArticleSAC and Higg release a new value-chain tracker
About 500 brands – among them Walmart, Patagonia, Nike, H&M, Zalando, Benetton and VF Corp. – will be using the latest version of the Higg Brand & Retail Module (BRM) for the next two years. Developed by the Sustainable Apparel Coalition (SAC) and Higg, the BRM is designed to evaluate ...
