All General Outdoor articles – Page 7
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News briefsColumbia launches crocodile-themed campaign with Robert Irwin
The outdoor brand’s latest global campaign puts ambassador Robert Irwin into a humorous outback chase to promote Columbia’s new Tellurix Titanium OutDry footwear.
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ArticleLa Sportiva unveils major brand redesign ahead of centennial
The Italian mountain sports specialist is rolling out its most significant brand identity update in two decades as it prepares for its 100-year anniversary in 2028.
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News briefsCMP appoints new European sales director
The Italian outdoor brand has appointed industry veteran Fred Gregarek to lead footwear and gear sales expansion across Europe outside its home market.
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ArticleRecco gains momentum in trail running
The Swedish rescue technology specialist is seeing growing adoption in trail running as brands, events and rescue organizations place greater emphasis on athlete searchability and mountain safety.
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ArticleHoudini strengthens growth strategy with key hires
The Swedish outdoor brand is reinforcing its international growth ambitions with two senior appointments focused on brand development and direct-to-consumer expansion.
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ArticleIcebug promotes “coolcations” in Sweden
The Swedish outdoor brand is encouraging consumers to reconsider traditional Mediterranean summer holidays in favor of local, nature-based travel experiences.
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ArticleGoPro explores strategic alternatives as Q1 sales plunge
The action camera company is reviewing “strategic alternatives,” including a potential sale or merger, amid declining sales and widening losses.
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ArticleWeSports deepens control in winter sports and bike leasing
The Nordic sports retail and brand group increased its stakes in SkiCom and Bikelease while reporting record first-quarter growth.
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ArticleOutdoor Retailer owner set for Apollo takeover ahead of Minneapolis relaunch
Just months before OR’s high-stakes move to Minneapolis, owner Emerald is set to be acquired by Apollo and merged with Questex in a major trade show industry deal.
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ArticleTapeless zipper technology targets lower-impact production
Zipper technology developer NoTape will present a tape-free zipper construction at European Outdoor Week in Riva del Garda, positioning it as a new approach to sustainable component design.
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News briefsThule shareholders approve dividend and board changes
Thule Group shareholders approved a higher dividend, board appointments and new share repurchase and incentive programs at the company’s 2026 AGM.
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ArticleLowa reinvents itself: New brand identity, trail running ambitions and international growth
The German footwear specialist is repositioning its brand with a new identity, expanded trail running focus and stronger international growth plans.
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ArticlePatagonia brings Worn Wear repair services to Riva
Patagonia’s Worn Wear repair team will provide free clothing repairs during European Outdoor Week as part of its ongoing circularity initiative.
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ArticleOIA opens entries for 2027 industry awards
The UK outdoor industry’s annual product awards are now accepting entries, with finalists to be showcased at OTS in Liverpool.
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News briefsOrtovox retains Fair Wear leader status
The German mountain sports specialist improved its latest Fair Wear performance score through new supplier management and transparency measures.
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ArticleBergans restructures Central Europe sales
The Norwegian outdoor brand is restructuring its Central European sales organization with a new distribution model and retail strategy.
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ArticleIndustrial-scale polyester textile recycling validated
The partners successfully processed post-consumer polyester textiles into recycled monomers for new textile production.
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ArticleProducts of Change partners with Worldly
The collaboration aims to simplify sustainability reporting and improve data interoperability for the global licensing industry.
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News briefsScandinavian Village returns to Riva
Nordic outdoor brands and other industry groups will again collaborate on a shared networking hub during the Outdoor trade show in Italy.
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ArticleOIA Capitol Summit targets tariffs and outdoor recreation access
Outdoor industry executives met with US lawmakers to push for policy stability, infrastructure investment and public lands access.
