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  • Rab_lock-up-1_black

    Opinion: A Rab solution for the non-perfect world of CSR impact ratings?


    Rab (the U.K. outdoor brand owned by Equip Outdoor Technologies) has announced it is introducing an agnostic rating system on its product in the hope that it will persuade others to use something similar so that the public image of the industry is more consistent with what the public wants ...


    Opinion: DeGrowth is not about the companies – it is the user


    A report inspired by both the European Outdoor Summit in Annecy and the Blue Earth Summit in Bristol.

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    Sponsorship: Perhaps this is how it can be most effective?


    Sponsorship can take place in a wide variety of forms, but should usually pay off in terms of marketing targets. Charles Ross shares what he sees as missed sponsorship opportunities in the Outdoor industry, and which have had unexpected success.  He also illustrates that doing the right thing can be all that matters.

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    Opinion: Is it all just Greenwashing? Criticism of sustainability data threatens industry improvement


    Last month the Norwegian Consumer Authority (NCA) challenged Norrøna regarding “misleading environmental claims” as a result of the brand’s use of outfacing information from one of the modules included in the Higg Index. The challenge was based on the fact that the Sustainable Apparel Coalition (SAC) had included older data ...

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    Opinion: What place do trade shows have in the future of the Outdoor community?


    As the debrief from the re-connection of the industry at OutDoor by ISPO continues, those responsible for the marketing budgets are debating whether the gatherings are still the best investment of resources. For those who did not make it to the Munich Order Center – you missed the energy and ...

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    Earth Day 2022: Just for hippies or is it mainstream?


    At the end of this week, it would be easy to overlook Earth Day on April 22, but it is an opportunity for Outdoor brands to cash in on an increasingly popular event. Whereas Earth Hour on the last Saturday of last month did not get as well supported (asking ...

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    The Journey to Carbon Neutrality: The detail of the future for outdoor industry ingredients


    Exhibitions need something to get people to turn up in person now that we have all lived in the virtual world of Zoom and Teams; fortunately, the Outdoor Industry is focused on apparel, and there is nothing stronger than getting to handle the garment / see the finish / try ...

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    Is being waterproof the most important part of our apparel?


    The outdoor industry has been characterized by the hero product made from Gore-tex (other shell materials are available). Is this really the focus of design thinking that should be championed? One of the great marketing case stories of the last 30 years is that those seeking to equip themselves now ...

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    Black Friday – is this the guilty secret of fashion, but a wonderful opportunity for the outdoor Industry?


    The origin of Black Friday was the clearing of dead stock so that the new product, which would reach premium price in the lead up to Christmas present, had room to be displayed. Every product line is meant to sell out, but nothing ever runs that perfectly. Some lines do ...

  • OIA 21 Diversity panel

    Review (and general observations) of British OIA AGM


    This last week saw the British Outdoor Industry (OIA) have their annual gathering (to go through the financial reporting on their trade body) and bring together their membership – based on the principle that if the trade works together, more can be achieved. It was at the same event in ...

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    Opinion: Sustainability - Have we all got the wrong approach?


    There is not a single outdoor brand I know that does not have a sustainability policy – if anything, the term sustainability has been used for such a wide range of applications even I end up confused as to what it really means. There are two common definitions: the ...

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    Opinion: Outdoor by ISPO webinar, co-hosted by the EOG


    At the end of last month, there was a webinar about the show in October, which will happen outside the regular buying window for brands selling to retailers. The European Outdoor Group (EOG) had already spoken to their membership and would host up to 100 shell-scheme stands supporting the event. ...

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    OR Summer: Considerably smaller, but an important signal


    More than a week ago, the Outdoor Retailer Summer (ORS) wrapped up in Denver, Colorado. Due to Covid-19, the show could not take place in its usual slot, making it too late in the year for many companies and retailers. Still, the show was an important event, as it was ...

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    Opinion: Outdoor by ISPO – See you there!


    There is much debate around the new date of the Munich show as it seems to make no sense to have a gathering after the forward order books close. However, I think those who leap to this conclusion should have retired with the dinosaurs. Last week I was fortunate enough ...

  • Performance Days - Digital Fair December 2020_1

    Digital is here - but what is it missing for the Ingredient Sourcing Industry?


    The one positive thing agreed is that Covid-19 has accelerated the transformation to digital. It has offered more than a stop-gap solution, but has it provided a complete solution? If this question had been asked 18 months ago, everyone had made plans for a digital version this decade, but not ...

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    Opinion: The drip feed of the new product releases of this millennium


    As this decade starts to establish itself after the restricted conditions around the beginning of last year, there is a call out to Build Back Better. What this means is the re-establishment of the Outdoor Industry as Covid comes under control. However, the big change crept in while everyone was ...

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    Biodegradability: The next battle in the war of greenwashing?


    One of the main incoming extra features attached to synthetics this spring is biodegradability. Synthetics have come in for much criticism as they are seen as the primary source of plastics in the ocean, so would it make sense to have the visible part of them break down quicker: Is ...

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    Opinion: The short vs. long-term perspective of retail recovery


    Guest Article by Magnus Ohlsson The pandemic has led consumers to shift interests and behavior for now, but not necessarily forever. This also means that short-term gains and losses should not be translated into an everlasting future. It is important to take into the equation the brand performance of ...

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    Opinion: The new distribution landscape


    The transformation of the B2B offline distribution as the sole chain to reach consumers to an online propelled distribution landscape has, as we all know, been accelerated by the lockdowns caused by the Covid-19 outbreak. As most offline-focused brands are now busy developing or updating their digital strategies, some ...

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    Amazon and other marketplaces could be held accountable for illegal sales


    Why the sale of illegal products through online platforms could become a problem for Amazon and other marketplaces – and why the widespread circumvention of EU competition law may soon be over