General Outdoor – Page 159
-
News briefsCake seals three-year partnership with Kolon Automotive for South Korea
Cake, SOG member and Swedish manufacturer of premium light electric motorcycles, announced the closing of a major partnership in South Korea with premium dealer Kolon Automotive, having just signed a three-year contract worth $20 million. The partnership builds on Kolon Automotive’s well-established network covering distribution, sales and branding, working with ...
-
ArticleJack Wolfskin’s parent changes company name
Callaway Golf Company announced plans to change its corporate name to Topgolf Callaway Brands Corp. Following the company’s merger with Topgolf in 2021, “the name change reflects Callaway’s dynamic brand portfolio that has unmatched scale and reach across the full modern golf and active lifestyle ecosystem, including on- and off-course ...
-
News briefsMade in Bangladesh Week to premier in November 2022
From Nov. 12 to 18, 2022, Dhaka will host the first “Made in Bangladesh Week” by the Bangladesh Garment Manufacturers and Exporters Association (BGMEA). The event will take place at the same time as the 37th IAF World Fashion Convention. With the implementation of the Made in ...
-
News briefsNNormal introduces its first product
NNormal, the outdoor brand launched earlier this year by Kilian Jornet, has introduced the Kjerag, a “max-performance trail running shoe” that is also the first product from the start-up. The Kjerag, named after a 1,100-meter mountain on the west coast of Norway, is a versatile shoe designed “for every runner, ...
-
News briefsHerschel premiers mentorship project Bank of Creativity
To supply creative minds with resources, supplies and mentorship along their way, Herschel Supply has installed the “Bank of Creativity.” In the former Brooklyn Bank in Brooklyn, New York, established creatives Olivia Rose, Danny Cole and Sophia Wilson provided individual mentorship to 18 up-and-coming creators intending to help them elevate ...
-
News briefsNordic Outdoor opens flagship in London’s Covent Garden
The British outdoor retailer with “Swedish roots,” Nordic Outdoor, announced on its website that it has opened a new store in the heart of London’s Covent Garden. Nordic Outdoor London spans 130 square meters and brings Scandinavian outdoor apparel and gear to the heart of the outdoor retail market in ...
-
ArticleAfter the boom: How e-tailer Bergzeit is dealing with dwindling demand
The last few years have been a successful but difficult time for online retail, especially in the outdoor business. Now, in the face of war, inflation, rising energy costs and the climate crisis, the strong demand of the Covid period is turning directly into a reluctance to buy. It’s not exactly easy to absorb those surges. Nevertheless, Bergzeit, which belongs to the South Tyrolean Sportler AG since 2012, has an appetite for new projects. In June, the retailer launched its first, purpose-built secondhand online store called “Bergzeit Re-Use,” where customers can buy and sell outdoor clothing in good condition. Martin Stolzenberger, co-CEO of Bergzeit, explains the current situation and further goals.
-
News briefsJack Wolfskin revises logo and introduces new brand claim in all markets
The German brand Jack Wolfskin has slightly reworked its logo and addresses consumers globally with its new claim, “We live to discover,” starting this winter season. The new positioning has been developed under the brand’s CEO Richard Collier, who has held the position since December 2020. “We are now taking ...
-
ArticleBergans puts a spotlight on the need for skilled repair workers
The way to a circular economy is through more and more professional repair services on a larger scale – a topic that was addressed on Bergans’ annual repair tour in Norway. As part of the tour, the Bergans team visited the Sam Eyde secondary school in Arendal, one of the ...
-
ArticleNew Terrex campaign celebrates personal goals
Adidas Terrex launched a new marketing campaign called “United by Summits.” Describing a world where personal challenges and summits are valued equally or over climbing hundreds of meters above sea level, the campaign includes social media, ads, videos and a competition where Adidas Terrex invites adventurers (individuals and groups) to ...
-
News briefsNite Ize announces six outdoor brands to integrate Tru Zip into their products
Source: Nite Ize Tru Zip Nite Ize announced that six outdoor brands are to integrate its Tru Zip product technology, a fully water and dust-proof, toothless sliding zipper made in the U.S. and patented in 2019, into their styles: Simms Fishing, Hydro Flask, Fishpond, CamelBak, Booe and ...
-
News briefsBerghaus refreshes and expands free repair services at headquarters
British brand Berghaus has revived its in-house “Repairhaus” repair center, placed at the company headquarters and originally established 56 years ago. The repair shop’s trained staff will give any damaged Berghaus clothing, shoes, backpacks or accessories (no matter how old or weathered they are) a second life, if possible. Pieces ...
-
News briefsSolo Brands generates 53 percent increase in Q2 sales
Solo Brands, a direct-to-consumer-focused company that currently owns four lifestyle brands, reported a 53 percent increase in second-quarter earnings to $136.0 million from $88.7 million for the period ended June 30. The revenue gain was driven by acquired businesses and higher DTC and wholesale channel revenues. DTC sales rose 63 ...
-
News briefs
Ranra wins Zalando's Sustainability Award
Zalando has announced Ranra as the winner of its fourth Zalando Sustainability Award in partnership with Copenhagen Fashion Week, the largest fashion week in the Nordic region held biannually in January/February and August. The award, which was introduced in February 2021, recognizes strategies that contribute to a more sustainable industry ...
-
News briefsGlobal study by Recurate shows demand for brand-owned re-commerce offerings
The U.S.-based resale platform provider Recurate, founded in 2020, has conducted a new re-commerce study in eleven markets worldwide, together with social impact agency BBMG. To understand consumers’ pre-owned product shopping habits, the company has surveyed a mix of non-active and active e-commerce shoppers. First and foremost, the study finds ...
-
News briefsCotopaxi becomes a member of 1% for the Planet
U.S. outdoor brand and certified B Corp Cotopaxi announced its membership in 1% for the Planet, reaffirming its commitment to donate 1 percent of sales to certified nonprofit organizations working to improve human living conditions. Since its inception, Cotopaxi has already donated 1 percent of its sales to nonprofit partners ...
-
ArticleRevolutionRace growth slows as CEO steps down
RevolutionRace said sales growth decelerated further in July, continuing the trend seen in the fourth quarter ended June 30, when the top line grew by 16 percent to 318.2 million Swedish kronor (€30.2m), down from the 50 percent sales gain seen in the previous quarter. “Looking ahead, we are very ...
-
News briefs1% for the Planet releases annual report 2021, growth in members and donations
In its 2021 annual report, 1% for the Planet looks back at the environmental projects carried out worldwide and provides insight into its financial situation. In 2021, the network saw growth in members, certified donations and supported nonprofits. Specifically, the organization reported a 25 percent increase in corporate members, resulting ...
-
News briefsNyrensten steps down as CEO of RevolutionRace
Source: RVRC Holding Pernilla Nyrensten, former CEO of RevolutionRace RVRC Holding (RevolutionRace) has announced changes to its leadership team. Pernilla Nyrensten is stepping down as CEO at her own request. She will continue as an active member of the board of directors, focusing in particular on brand ...
-
ArticleCanadian Tire’s SportChek, Helly Hansen make key gains in Q2
Canadian Tire’s SportChek and Helly Hansen business units made strides in a period where the national retailer generated a 9.9 percent overall retail sales growth to 5,363.8 million Canadian dollars (€3.95b) and an Ebit decline of 41 percent to C$123.8 million (€10.2m) from C$208.6 million. At SportChek, which ended the ...
