All GoPro articles – Page 2

  • GoPro.svgz
    Article

    GoPro shifts focus to DTC

    2020-04-22T07:56:00Z

    While cutting costs, GoPro has decided to shift more of its business to the direct-to-consumer (DTC) channel as its sales have gone down because of the quarantine-shuttered brick-and-mortar retail sector. Accordingly, the American brand of action cameras has hired a chief digital officer – Aimée Lapic, former chief marketing officer ...

  • GoPro.svg Kopie
    Article

    GoPro ends the year on a high

    2020-02-19T23:01:00Z

    (SGI) The battered American brand of action cameras benefited from production delays in the third quarter, which pushed deliveries of GoPro ’s new Hero8 cameras into the fourth quarter, leading the company to record strong results for the three months to Dec.31. Revenues soared by 40 percent ...