Gore-Tex is the best-known ingredient brand

A study compiled by us about the Italian sporting goods market a few years ago showed that Gore-Tex was by far the biggest brand of outdoor products in the country. Gore-Tex turned out to be now the best-known “ingredient brand” for the textile and outdoor industry in the German-speaking region. ...

Keep reading this article by becoming a member

barrier_image_OIC

Enjoy unrestricted access to The Outdoor Industry Compass

To continue reading this article subscribe now

  • Our executive edition of The Outdoor Industry Compass (Regular PDF format or E-Format) - the must-read for all decision-makers in the industry
  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already subscribe to The Outdoor industry Compass? Sign in here