All ​Grundéns articles

News briefs

Janne Mahlamäki appointed GM EMEA at Grundéns

2023-09-30T10:46:00Z

Swedish fishing apparel and footwear manufacturer Grundéns has appointed Janne Mahlamäki as new General Manager for the Europe, Middle East and Africa (EMEA) region. Mahlamäki brings a wealth of experience and a proven track record in the outdoor and fishing industries and will continue Grundéns’ growth and transformation journey in ...

News briefs

Grundéns appoints Nicolas Cederström Warchalowski as CEO

2023-09-15T12:02:00Z

Fishing apparel and footwear manufacturer Grundéns has hired Nicolas Cederström Warchalowski as its new CEO, effective Sept. 11. Warchalowski most recently served as the CEO of sport fishing company Rapala, a role he held since March 2020. A Swedish national, Warchalowski has more than 25 years of leadership experience in ...

News briefs

​Grundéns introduces waders with Gore-Tex, wading boots with Vibram

2022-05-24T08:24:00Z

Grundéns, a Swedish fishing apparel and footwear manufacturer, has announced an innovative wading collection to the market. The collection will be available in spring 2023 at Grundéns retail partners and on grundens.com. The waders feature Gore-Tex materials and an advanced support system and offer anglers freedom of movement in and ...

News briefs

New VP Marketing for Grundéns USA

2021-01-13T11:45:00Z

Grundéns , a Swedish fishing apparel and footwear manufacturer, has hired Ashley Williams as VP of marketing for its U.S. operations. Williams most recently served as senior director of global marketing for Keen , where he led the creation and execution of the company’s omnichannel brand strategy, go-to-market process ...