Haglöfs and Asics have set up a development center for outdoor and trail running shoes, which will enable the two companies to implement a dual-brand strategy for this category and to share technologies. The development center is based at Asics' head office in Japan, with a relay in Europe, Abe Masa, who moved from Kobe at the start of this month. The range of trail running shoes introduced by Haglöfs at the OutDoor fair already features some of Asics' technologies, such as Gel and Solyte. The range includes six models, some of them using Gore-Tex, and the design is based on the same bright monochrome theme as Haglöfs' Intense apparel and equipment ranges for next year. As part of the new arrangement, the trail running range was designed by Haglöfs but developed and sourced by Asics. More news from Haglöfs in our regular issue.
Related articles
-
Article2023: Vaude reduces global CO2 emissions by 30%
According to its 2023 CO2 emissions chart, Vaude has reduced its global greenhouse gas emissions by almost one-third compared to the reference year of 2019, while the company’s turnover increased significantly in the same period. Vaude thus shows that it is possible to decouple resource consumption from corporate growth and ...
-
News briefsWolverine Worldwide aims for greater internationality with new license deals
Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...
-
News briefsRevelyst reschedules investor day to early fall
Revelyst, the outdoor segment of Vista Outdoor Inc., has announced that the company will postpone its investor day. The change comes in light of the Vista Outdoor Board of Directors’ recent decision to postpone the date of its planned shareholder vote in connection with its third-party investment in the company. ...