All Hiking & Trekking articles – Page 83
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News briefsErem bolsters marketing team
Erem, a Nevada-based company founded in 2021 that calls itself “the first outdoor brand focused on desert performance,” has added four new marketing positions to its team. Sofia DeWolfe joins Erem as digital marketing manager. She was previously marketing manager at Chums, where she was responsible for developing campaigns, social ...
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News briefsLeki rolls out new brand identity
After 33 years, German pole manufacturer Leki has unveiled its new logo as part of a new, comprehensive brand identity that will be rolled out from March 2022, including a new website. “The brand’s evolution is logical and brings more focus on the essentials. The emotionalization of the brand moves ...
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News briefsGrassroots Outdoor Alliance president Rich Hill to leave in April
Rich Hill, president of the U.S. Grassroots Outdoor Alliance (GOA) for the last five years, is apparently planning to quit his role in a few week’s time. According to SGB Media, Hill gave the news to GOA staff ahead of the group’s annual board of directors retreat earlier this month, ...
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News briefsIcebreaker appoints Noah Bryan as GM North America
Source: Icebreaker Noah Bryan, GM North America Icebreaker, the apparel company founded in New Zealand in 1995 by Jeremy Moon, has named Noah Bryan general manager for its fastest-growing region, North America. Bryan is an established leader in the outdoor industry and brings a wealth of experience ...
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News briefsThe Caliswede way: Specialized and Fjällräven launch “The Great Nearby” campaign
California-based bike brand Specialized and Swedish outdoor label Fjällräven have teamed up to launch “The Great Nearby” campaign, an exchange of ideas and culture that combines Fjällräven’s expertise in sustainable, timeless and functional outdoor gear with one of Specialized’s main goals of improving the planet by making high-performance, durable gear. ...
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News briefsBernd Eisenbichler named Maloja’s new CEO
In June, the German outdoor brand Maloja is getting a new CEO with Bernd Eisenbichler, who is currently sports director for biathlon at the German Ski Association (DSV). Source: Maloja The founders and their successor (from left): Klaus Haas, Bernd Eisenbichler and Peter Räuber Eisenbichler is to ...
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News briefsHelly Hansen revenues rose 24 percent outside Canada last year
Helly Hansen, the Norwegian sportswear and workwear company, acquired in July 2018 for CA$ 985 million (€707.7m) by Toronto-based Canadian Tire Corp., generated a 19 percent increase in total revenues to CA$ 644.8 million (€435.2m) for the 12 months ended Jan. 1. Helly Hansen sales outside of Canada increased 20 ...
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News briefsEddie Bauer launches new content platform on its website
One of the first projects executed by the Eddie Bauer Productions company (founded in 2021) is the eponymous U.S. brand’s new content platform: Eddie Bauer Stories. Episodes from season two of the brand’s “outdoor curious” series will be released on the new sub-website. This series taps into the experts of ...
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News briefsExped and myclimate share insights during free webinar on April 4
Swiss brand Exped, which has just announced that all of its new sleeping mats are carbon neutral through offsetting, has been working with myclimate for several years. In a free Zoom webinar on April 4, 2022, the two companies plan to share their joint knowledge with all interested parties from ...
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News briefsColumbia introduces new cushioning technology for outdoor shoes
With its new Escape Thrive footwear line with eye-catching Techlite Plush soles, U.S. brand Columbia Sportswear sets a new focus on visibly high-cushioning soles for outdoor shoes. The new sole technology with cushioning and rebounding properties aims to maximize the walking comfort of lightweight hiking shoes – offered in low-cut ...
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ArticleCallaway highlights Jack Wolfskin’s achievements in 2021 sustainability report
U.S. company Callaway, owner of the Jack Wolfskin brand since 2019, has published its sustainability report 2021 summarizing the group’s global sustainability program across the corporate offices, facilities and global operations of all its brands. German brand Jack Wolfskin is highlighted in the report as being the sustainability driver within ...
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News briefsFidlock unveils concept sneaker with Fidlock Winch system
On March 10, Fidlock, the German company specializing in innovative magnetic fasteners, unveiled a brand new Concept Sneaker with the innovative Fidlock Winch closure/adjustment system. The sneaker, an athletic shoe with the new Winch closure, will not be available to the public, but serve as a showcase for potential collaborations. ...
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Article
Newell Brands sets new sustainability goals in annual report
Atlanta-based Newell Brands Inc. (owner of Coleman and Campingaz, among others) has published its 2021 corporate citizenship report, highlighting the progress made against the goals set on operations, sustainability, diversity and inclusion. The biggest news from the report is the company’s official announcement of the goal to ...
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News briefsGlobetrotter to open first store in Trier
On March 31, German retailer Globetrotter will open its first store in Rhineland-Palatinate, Germany. The 1,500-sqm location at Dietrichstraße 50, next to Trier’s main marketplace, will host a full range of products of hiking, trekking, travel and everyday outdoor gear as well as a Fjällräven shop-in-shop. Before, the location was ...
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News briefsColumbia appoints new CMO
Columbia Sportswear Company has appointed Pri Shumate as chief marketing officer for its Columbia brand. In this role, Shumate will report to Joe Boyle, executive vice president and president of the Columbia brand, beginning March 14. Shumate has extensive global marketing experience, having worked at Nike for nearly 15 years, ...
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News briefsMVC takes part in Italian initiative against energy waste
MVC, the Italian group behind Sportful, Castelli, and Karpos, will join the “M’Illumino di Meno” (”I will use less light”) initiative on March 11, on the occasion of the 18th edition of the National Day of Energy Saving. The Italian offices of the group will organize a candlelight aperitif while ...
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News briefsArc’teryx celebrates employee No. 1 with emotional video for Women’s Day
Released on International Women’s Day 2022, the Canadian brand Arc’teryx honored its first-ever employee, Usha Parbhakar (neither a climber nor an outdoor athlete), with an emotional video. With the company for almost 30 years, she started in 1992 as the brand’s first and only sewer and made the very first ...
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ArticleNew Global GM for Gregory in the U.S., new structure for Europe
Source: Gregory John Sears Gregory Mountain Products, one of the leading backpack manufacturers for more than four decades and headquartered in Salt Lake City, Utah, just revealed the appointment of John Sears to the company’s new global general manager, as of January. Sears has been with the ...
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ArticleSport 2000 Germany reports best result in company history; Outdoor particularly on the rise
Sport 2000 GmbH continues to grow in Germany. The factored purchasing volume and external sales of the affiliated partner companies in Germany gave Sport 2000 the best result in the company’s history in 2021. As a result, Sport 2000 defends the position it already held in 2019 as Germany’s largest ...
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News briefsAku adopts carbon footprint systemic approach
With the help and ISO 14067 certification of Bureau Veritas, the Italian footwear specialist Aku has started to implement a three-step carbon footprint systemic approach to all of its operations from sourcing to a product’s end of life. In the process, more than 800 components have been analyzed according to ...
