More and more companies and individuals are signing up for the European Outdoor Summit (EOS) due to be held in Stockholm next Oct. 16-18, leaving only 53 tickets left. Meanwhile, the European Outdoor Group and the Scandinavian Outdoor Group, which are organizing the event, have completed the program of the convention, which can be checked out on its website, with some interesting additions.
For example, Larry Pluimer, a former strategist for Amazon.com who has been responsible for implementing its outdoor recreation segment, has agreed to participate as a speaker. He and Mats Georgson, of the creators of the Bluetooth brand platform, will both cover interesting aspects and opportunities in e-commerce and other forms of retailing. They both worked for H&M.
The future of retailing is one of the subjects being handled at the EOS, along with ownership, market opportunities, logistics, sustainability and brand strategy. Stefan Herzog, chief executive of SportScheck, and Angela Owen, senior vice president of marketing at REI, will lead a panel discussion on the future of retailing, covering this topic together with some of the 30-plus key retailers who have been invited to the convention from Europe, the U.S. and China in a ‘Hosting Partner Program' funded by Haglöfs, Fjällräven, Silva and Viking Footwear.
An international consultancy, Kairos Future, will have important things to say on the subject. The organizers are inviting outdoor industry officials and experts from all over the world to participate in the discussion on this topic by participating before the end of August in an online survey coordinated by Kairos Future, and international consultancy. While it can take 20 minutes to answer them, the questions are rather interesting and the responses will be even more interesting. They will be shared with all the participants in the survey, which can be accessed on http://www.europeanoutdoorsummit.com/index.php/programme/online-future-survey/
The future of retailing will also be discussed at the European Summit by Frank Hugelmeyer, the dynamic president of the big Outdoor Industry Association of the U.S., which will have already tackled this topic as part of its ongoing research at the OIA Rendezvous in San Diego, California, from Sept. 30 to Oct. 1.
The OIA is in the midst of a major 18-month project intended to determine future retail strategies. Working with a consultancy called IDEO, it has already started off by carrying a qualitative analysis of the latest changes in American shopping and consumption patterns, focusing on active and non-core individuals between the ages of 16 and 32. The initial findings of the study, which were presented at an industry breakfast at the recent Outdoor Retailer show in Salt Lake City, indicate that the outdoor market can become more inclusive if it is made more accessible and fun for young urban consumers.
After collecting the industry's feedback at OR earlier this month and at the OIA Rendezvous, the OIA will build up on the conclusions to launch a more comprehensive study of online and offline retailing, possibly ending up with the display of some proposed future proposals for a more attractive shopping experience at OR one year from now.