All Interviews articles
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ArticleRomain Cancilleri-Michy: “A return to our roots”
The US outdoor brand is repositioning itself for the next decade. In this interview, Columbia Sportswear’s European marketing lead explains the ideas behind the relaunch.
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ArticleOutzip: “Own the experience, not the gear”
The Berlin-based company wants to solve the utilization problem in the outdoor industry with a standardized rental system that facilitates access to high-quality equipment.
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ArticleDavid Nordblad: ‘SOG will refocus on business and export’
SOG Secretary General David Nordblad explains why the Scandinavian Outdoor Group is going “Back to the Roots” — with a renewed focus on export, sales and meaningful support for its member brands in a changing industry landscape.
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ArticleOberalp: “Profit is the result of meaningful action”
An interview with Heiner and Ruth Oberrauch on 90 years of Salewa, lessons in leadership and generational transition.
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ArticleMatt Thwaites: “The midsole was the last big hurdle”
Matt Thwaites, Commercial Director of Cirql, explains why the midsole has long been the missing piece in building fully compostable shoes, how Cirql aims to scale its innovation to millions of pairs annually and why industry collaboration will be crucial in achieving a net-zero future for footwear.
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ArticleCharlie Pym: ‘We are an outdoor performance brand that also does lifestyle’
Berghaus’ Global Brand Director reflects on cultural moments, inclusive product design, B Corp status and balancing mountain credibility with street relevance.
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ArticleEU delay on Green Claims Directive causes uncertainty in the market
Sustainability expert Anna Schuster of Performance Days outlines the challenges posed by the stalled EU directive on environmental claims for the textile industry – and what companies should do next.
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ArticleMerrell: ‘We build for the mountains – and the pub’
In our exclusive interview with Tim Selby (VP/GM Europe) and Jonny Quint (EMEA Product & Marketing Director), we discover how the US outdoor footwear brand Merrell is reshaping its EMEA strategy by blending performance roots with lifestyle relevance and urban growth.
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ArticleMillet: 'We have stores in Paris, Seoul and Shanghai but deliberately chose not to follow fashion trends'
In this exclusive interview, Romain Millet, CEO of Millet Mountain Group, reveals how the company is embracing a long-term vision rooted in its alpine heritage.
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ArticlePatagonia & environmental activism: Leading towards significant change
Read in our latest interview why the US outdoor brand sees activism as core business – and what its European sustainability lead will share at the Outdoor Impact Summit in Munich.
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ArticleAdele Stafford: How Worldly measures emissions at product level using supplier data
Worldly’s new Product Impact Calculator offers brands a way to accurately measure product-level Scope 3 emissions with primary supplier data, a step beyond spend-based tools and a key asset for sustainability reporting.
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ArticleOutdoor Impact Summit: ‘We’re not just gathering to talk’
EOG’s Sophie Offord and Dr. Katy Stevens talk about why the upcoming Munich summit (May 19–20) aims to spark more than talk — and how the industry helped shape it.
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ArticleKlättermusen expands retail network, becomes tour operator
Swedish premium outdoor brand Klättermusen is is looking to expand its retail presence and increase its customer touchpoints. It has just opened its first store in Munich, Germany, with more to follow.
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ArticleSilje Garberg Ree: ‘Bergans makes its heritage relevant for today’s consumers’
Bergans’ CEO speaks about innovation, sustainability and standing out in the outdoor market. Read how Silje Garberg Ree is shaping the brand’s future.
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Article‘Back to the drawing board’: OutDoor 2025 is paused
OutDoor 2025, scheduled for May 19-21, 2025, will be paused. We spoke with Exhibition Director Lena Haushofer and Christian Schneidermeier, Director of EOG.
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News briefsIcebug’s new CCO talks growth and grip
Icebug’s new Chief Commercial Officer Andreas Hakansson shares his vision for balancing commercial growth with sustainability at the Swedish footwear brand.
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ArticleMichelle Cliffe: Rethinking paper, packaging and sustainability in outdoor retail
The Outdoor Industry Compass interviewed Michelle Cliffe from Canopy on paper’s environmental impact, sustainable alternatives and how brands can help protect ancient forests.
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ArticleMartin Stolzenberger: Being responsible, close to the market and authentic is key
In this exclusive interview, Martin Stolzenberger, CEO of Bergzeit, offers insights into the growth and sustainability journey of one of Europe’s leading outdoor retailers. Founded as a niche portal for mountaineering enthusiasts, Bergzeit has evolved into a major online retailer renowned for its authentic approach and commitment to quality.
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ArticleHow Covision Media’s 3D scanners are changing the footwear industry
Read the interview published first by our colleagues at Shoe Intelligence.
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ArticleNemo Equipment: ‘We are less affected by cautious consumer habits’
This is how the US equipment company Nemo plans to conquer Europe – and why hesitant consumers aren’t a problem.
