The It's Great Out There Coalition has announced the creation of a dedicated #itsgreatoutthere channel in collaboration with HorizonSports.tv, with content designed to inspire more people to get active in the outdoors. The coalition said that it has also agreed with HorizonSports.tv a special subscription offer. By following the instructions at www.horizonsports.com/itsgreatoutthere and using the code i8EDm2JV, it is possible to get two months of free access to HorizonSports.tv, the organization said, followed by a 40 percent discount on an annual “gold” level subscription to the platform. The organization also explained that those who take advantage of the offer will be helping the coalition, as this will benefit financially from every annual subscription that is redeemed that way.

The partnership between It's Great Out There and HorizonSports also includes extensive cross promotion by both organizations. Videos that appear on the new #itsgreatoutthere channel will also be added to www.itsgreatoutthere.com, while HorizonSports will promote #itsgreatoutthere through all of its own platforms, reaching more than 300,000 viewers across Europe. Additionally, the weekly schedule of programs will be published by both partners and promoted through social media.

The It's Great Out There Coalition is an international non-profit association, registered in Brussels, set up and launched by the European Outdoor Group (EOG) to inspire more people to get active in the outdoors. The organization is funded by membership fees from some of the biggest outdoor businesses in Europe. Full members include Berghaus, Columbia, Intersport, Ispo, Jack Wolfskin, Keen, Mammut, Marmot, McTrek, Merrell, Nordisk, Ortovox, Primaloft, Rab, Regatta, Reima, Salomon, Schuster, Sport2000, Ternua, The North Face, Vango, and Vaude.