Jack Wolfskin is continuing to rejig its executive team, with the appointment of Axel Mau as chief financial officer. The job had been handled temporarily by Christian Brandt, after the departure of Andreas Klotz two years ago. Brandt will also be stepping down from his job as chief operating officer at the end of April.
The executive team will thus be headed by Melody Harris-Jensbach, who took over from Michael Rupp as chief executive last November, along with Mau and Markus Boetsch, chief sales officer. Mau has a track record of over two decades in finance, including eight years as chief financial officer at Takeda Pharma and W.I.S Sicherheit & Services.
Brandt has been with Jack Wolfskin since 1997, working closely with the long-time chief executive Manfred Hell as chief financial officer, then becoming chief operating officer and staying on to support the team led by Rupp for about two and a half years. Brandt said he was convinced that Harris-Jensbach had the drive to give Jack Wolfskin a new vision.
The company said that it would not appoint a new chief marketing officer after Elke Stein's contract expired at the end of January. Stein switched from Adidas two years earlier to work with Rupp and Brandt on launching a new brand identity for Jack Wolfskin.
On the back of the strategic changes and investments implemented by the previous team, growing international sales drove a rise of nearly 6.5 percent in the group's turnover to €345 million last year, despite the tough situation in the German-speaking markets.
Harris-Jensbach said that the company had already set new growth targets under her leadership. Mau added that Harris-Jensbach and her team have made clear progress in preparing for the next growth phase, particularly through improved product development and brand positioning, as well as a sharp focus on international expansion and retailing. Earlier this year the company finalized the takeover of its Chinese distribution, as reported at the time.