Jetboil, the young U.S. brand of outdoor stoves, has been acquired for an undisclosed price by Johnson Outdoors. Jetboil will be integrated into the U.S. group's Outdoor Gear business unit, along with the Eureka! and Silva brands, but it will continue to operate from its own facility in Manchester, New Hampshire. Jetboil was established in 2004 by two cousins, Perry Dowst and Dwight Aspinwall, with an award-winning cooking system that claimed to cut fuel use and cooking time in half compared with other canister stoves. Dowst, who had been the chief executive, will act as senior adviser during the transition period, while Chris Lussier, vice president of sales and marketing at Jetboil until the acquisition, has been appointed regional and international sales manager for all outdoor brands of Johnson. At this point, no changes for Jetboil's distribution in North America or Europe are planned; the current distributors and sales representatives will remain in place.

Topics