All Kailas articles
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News briefsKailas Fuga partners with Penyagolosa Trails
The China-based trail running brand strengthens its European presence through a long-term race partnership in Spain.
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News briefsKailas Fuga Shenzhen 100 sets records
A major Chinese trail race posted record times and participation, underscoring the rapid growth of urban mountain running events.
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News briefsKailas Fuga marks 10 years at UMTS
China’s high-altitude trail race sees global athletes and strong podium results as a domestic brand marks a decade-long sponsorship milestone.
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News briefsKailas debuts high-altitude trail race in China
The Chinese trail running brand launches a glacier ultramarathon at Mount Gongga, drawing international attention to Sichuan’s remote terrain.
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WebinarWEBINAR: China outdoor apparel 2024–25: Strategic insights for the e-commerce market
This EDM Expert Talk with Hot Pot China analyses China’s outdoor apparel e-commerce market in 2024–25, focusing on platform performance, pricing trends and the approaches brands are using to strengthen their position in a competitive category.
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Research & ReportsExclusive data: How Chinese consumers shop for outdoor apparel online
Explore key insights from the 2024–25 China Outdoor Apparel: 2024–25 Ecomm Report, including platform shifts, premiumisation trends and brand strategies from Nike, Anta and Hoka.
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ArticleNorth Face, Kailas integrate Boa Fit in trail shoes
The outdoor brands enhance their trail shoe performance with the micro-adjustable fit system, boosting stability and comfort.
