Gen Z: The Mobile Generation

Reaching Gen Z during their formative years can help maximize customer lifetime value

How To Build A Winning Gen Z Strategy


As one of the youngest generations, Gen Z now amounts to a third of the world’s population, surpassing millennials as the largest generation. If you want to reach Gen Z, you need to do it where they spend their time — on mobile.

In this in-depth analysis, you will learn how you can use App Annie Intelligence to uncover powerful analyses and create winning decisions to build a winning Gen Z strategy on mobile.


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