For the first quarter of its 2009-10 fiscal year, ended last Dec. 1, the Lafuma Group reports a sales decline of 3.9 percent to €51.4 million. Sales in France were up by 3.4 percent to €32.2 million, while the international business lost 13.9 percent and went down to €19.3 million. The drop in foreign sales was mainly due to the sale of its trademark rights in Korea for the Lafuma, Millet and Eider brands, which was completed in the previous financial year.
At constant currencies and excluding the royalties that the group was previously cashing in from its Korean licensees, the decrease in the group’s total sales would have been just 0.5 percent. The group’s greater outdoor division, consisting of Lafuma and the Ober brand of jeans, lost 19.4 percent in turnover, down to €14.2 million, with most of the decline attributed to Ober.
The bigger mountaineering division, represented by Millet and Eider, gained 4.1 percent and reached a level of €21.7 million, partly thanks to a very positive development in Asia.
Le Chameau saw its sales decline by 19.0 percent to €5.4 million – mostly due to delivery problems. Oxbow, the company’s surfwear brand, contributed a nice turnover of €10.1 million, corresponding to an increase of 21.4 percent.