Latest Executive Changes
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News briefsYeti is looking for a new CFO
Paul Carbone, Yeti’s chief financial officer, is stepping down at the end of October. Carbone will be taking a new job in Boston to be closer to his family. “Paul has made an indelible contribution to the organization during his tenure and was instrumental in guiding Yeti through our initial ...
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Article
Felix Münnich becomes the new chief commercial officer at Mammut
Münnich comes from one of the top players in the sporting goods business to Mammut.
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News briefs
TNF appoints new CMO and chief product and merchandising officer
VF brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. Bambuck brings in a 20-year background in global and integrated marketing strategy across several brands, including Everlane, Nike ...
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News briefs
Bergfreunde creates and fills new head of buying position
Source: Bergfreunde Michael Vieweger, new Head of Buying Bergfreunde German e-commerce mountain sports, climbing and outdoor retailer Bergfreunde GmbH has hired Michael Vieweger as head of buying, a new position. The former purchasing manager for sports at fashion and lifestyle company E. Breuninger GmbH & Co. will ...
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News briefs
Helinox hires senior director of e-commerce, senior art director
Nelson Garcia and Ezra Shaffer are joining the global Helinox team and will be working out of the brand’s North American headquarters, in Berkeley, California. Shaffer is responsible for building up the brand’s online business as senior director of e-commerce, bringing his experience in management from Timbuk2, Giro Sport Design, ...
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Article
Paul Lange management expands with third-generation family member
Source: Paul Lange & Co. Paul-César Lange Stuttgart-based bicycle wholesaler and importer Paul Lange & Co OHG has filled the newly created position of chief strategy officer (CSO) with Paul-César Lange, who will be responsible for strategic direction in his new role with immediate effect. He will ...
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News briefs
Support for Bradshaw-Taylor’s sales in Germany
Katharina Bieseke Katharina Bieseke joins the sales team for Bradshaw-Taylor’s brands Sherpa Adventure Gear, Artilect, Tentree and Le Chameau in Germany. In consultation with European sales director Wolfgang Jahn and sales manager Sven Kreitner, she is responsible for the retail partners in the brick-and-mortar and online segments. ...
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Article
Riese & Müller with new management structure and first-time management board
Almost 30 years ago, Markus Riese and Heiko Müller, then students, founded the bicycle company Riese & Müller GmbH (R&M). Since then, the German business has grown from a folding bike start-up to a global player in the e-bike market and today employs over 900 people and generates annual sales ...
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News briefs
Jack Wolfskin bolsters business in Southern Europe
Source: Jack Wolfskin Massimo Carnelli Massimo Carnelli is the new director of sales for Southern Europe and new markets at Jack Wolfskin. Carnelli has many years of experience as a sales, product and marketing manager. He spent 26 years in management positions, most of them for the ...
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Article
The next generation strengthens Edelrid's management
Source: Edelrid Vitus Wuhrer Since Aug. 1, 2022, Vitus Wuhrer has reinforced the management of Edelrid GmbH & Co.KG, the German company specializing in the manufacture of PPE (personal protective equipment) items for alpinism and mountaineering as well as professional applications, and part of the Vaude Group. ...
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News briefs
prAna appoints Brianna Showell as vice president of marketing
prAna, the outdoor apparel brand owned by Columbia Sportswear, has named Brianna Showell as its new vice president of marketing. Showell brings two decades of extensive experience in the apparel industry. She previously spent more than 17 years at Nike in product development, merchandising and global brand strategy. Most recently, ...
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News briefs
DPS Skis strengthens product and marketing teams
U.S.-based ski manufacturer DPS Skis announced the hiring of Stu Gleason as ski and process engineer and Zach Clayton as global marketing manager. These additions complement DPS Skis’ product and marketing departments as the company expands into global markets. Gleason brings nearly two decades of product development experience to the ...
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News briefs
New sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefs
Peak Performance hires H&M’s global marketing director
As reported by habit.se, Peak Performance has hired Tina Rolén, most recently global marketing director for H&M and previously with Adidas, The North Face, Haglöfs and Mini Rodini, as its new vice president of marketing. The company has also appointed a new chief financial officer, Stefan Bratlie Persson. He joins ...
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News briefs
OIA with new board members
The members of the U.S. Outdoor Industry Association (OIA) have elected two new directors: Sara Ellis, global product specialist for W.L. Gore & Associates, and José G. González, founder of Latino Outdoors and partner at Avarna Group. They will begin their three-year terms in September and join two returning directors, ...
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News briefs
Lowa bolsters marketing and sales teams
Lucas Grella joined the international marketing team of the German shoe specialist Lowa in August. In addition, Dennis Loskot is promoted to key account manager, succeeding Johannes Krause, who is now devoting himself to other tasks within the company. Loskot has been working in Lowa’s trade marketing for eight years. ...
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News briefs
Silva with new sales manager for Germany, Austria and Poland
Source: Silva Sebastian Daue The Swedish outdoor brand Silva has filled the position of sales manager for Germany, Austria and Poland: Sebastian Daue is in charge of sales activities in the three countries since May 2022. He succeeds Bernhard von Toll, who held the distribution responsibility as ...
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News briefs
Chris Davenport joins Peak Ski’s executive team
Source: Peak Skis Chris Davenport Montana-based Peak Ski Company announced that Chris Davenport has joined the company’s leadership team as senior director of skiing and product innovation. Earlier this year, Peak Ski Company co-founders Bode Miller and Andy Wirth launched the company and its 2022/23 lineup of ...
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Article
Retirement of SRAM’s long-serving CFO
Source: SRAM Group Mike Herr After 28 years with the SRAM Group, Mike Herr is retiring from his post as CFO at his own request. As his successor, the U.S. bicycle supplier has recruited Heather Bridges to its Chicago headquarters. She joins from global brand leader Halo ...
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News briefs
Nyrensten steps down as CEO of RevolutionRace
Source: RVRC Holding Pernilla Nyrensten, former CEO of RevolutionRace RVRC Holding (RevolutionRace) has announced changes to its leadership team. Pernilla Nyrensten is stepping down as CEO at her own request. She will continue as an active member of the board of directors, focusing in particular on brand ...
