Latest Executive Changes

  • YETI-USA-Logo-Social
    News briefs

    Yeti is looking for a new CFO


    Paul Carbone, Yeti’s chief financial officer, is stepping down at the end of October. Carbone will be taking a new job in Boston to be closer to his family. “Paul has made an indelible contribution to the organization during his tenure and was instrumental in guiding Yeti through our initial ...

  • Mammut_Logo sm

    Felix Münnich becomes the new chief commercial officer at Mammut


    Münnich comes from one of the top players in the sporting goods business to Mammut.

  • Logo TNF
    News briefs

    TNF appoints new CMO and chief product and merchandising officer


    VF brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. Bambuck brings in a 20-year background in global and integrated marketing strategy across several brands, including Everlane, Nike ...

  • Michael Vieweger
    News briefs

    Bergfreunde creates and fills new head of buying position


    Source: Bergfreunde Michael Vieweger, new Head of Buying Bergfreunde German e-commerce mountain sports, climbing and outdoor retailer Bergfreunde GmbH has hired Michael Vieweger as head of buying, a new position. The former purchasing manager for sports at fashion and lifestyle company E. Breuninger GmbH & Co. will ...

  • Helinox-logo
    News briefs

    Helinox hires senior director of e-commerce, senior art director


    Nelson Garcia and Ezra Shaffer are joining the global Helinox team and will be working out of the brand’s North American headquarters, in Berkeley, California. Shaffer is responsible for building up the brand’s online business as senior director of e-commerce, bringing his experience in management from Timbuk2, Giro Sport Design, ...

  • Paul-César Lange

    Paul Lange management expands with third-generation family member


    Source: Paul Lange & Co. Paul-César Lange Stuttgart-based bicycle wholesaler and importer Paul Lange & Co OHG has filled the newly created position of chief strategy officer (CSO) with Paul-César Lange, who will be responsible for strategic direction in his new role with immediate effect. He will ...

  • Bradshaw Taylor
    News briefs

    ​Support for Bradshaw-Taylor’s sales in Germany


    Katharina Bieseke Katharina Bieseke joins the sales team for Bradshaw-Taylor’s brands Sherpa Adventure Gear, Artilect, Tentree and Le Chameau in Germany. In consultation with European sales director Wolfgang Jahn and sales manager Sven Kreitner, she is responsible for the retail partners in the brick-and-mortar and online segments. ...

  • HeikoMüller_Dr.SandraWolf_MarkusRiese

    Riese & Müller with new management structure and first-time management board


    Almost 30 years ago, Markus Riese and Heiko Müller, then students, founded the bicycle company Riese & Müller GmbH (R&M). Since then, the German business has grown from a folding bike start-up to a global player in the e-bike market and today employs over 900 people and generates annual sales ...

  • Massimo Carnelli.jpg
    News briefs

    Jack Wolfskin bolsters business in Southern Europe


    Source: Jack Wolfskin Massimo Carnelli Massimo Carnelli is the new director of sales for Southern Europe and new markets at Jack Wolfskin. Carnelli has many years of experience as a sales, product and marketing manager. He spent 26 years in management positions, most of them for the ...

  • Edelrid Geschäftsführung

    The next generation strengthens Edelrid's management


    Source: Edelrid Vitus Wuhrer Since Aug. 1, 2022, Vitus Wuhrer has reinforced the management of Edelrid GmbH & Co.KG, the German company specializing in the manufacture of PPE (personal protective equipment) items for alpinism and mountaineering as well as professional applications, and part of the Vaude Group. ...

  • prAna_Logo_F19
    News briefs

    prAna appoints Brianna Showell as vice president of marketing


    prAna, the outdoor apparel brand owned by Columbia Sportswear, has named Brianna Showell as its new vice president of marketing. Showell brings two decades of extensive experience in the apparel industry. She previously spent more than 17 years at Nike in product development, merchandising and global brand strategy. Most recently, ...

  • DPS Skis
    News briefs

    DPS Skis strengthens product and marketing teams


    U.S.-based ski manufacturer DPS Skis announced the hiring of Stu Gleason as ski and process engineer and Zach Clayton as global marketing manager. These additions complement DPS Skis’ product and marketing departments as the company expands into global markets. Gleason brings nearly two decades of product development experience to the ...

  • oberalp group
    News briefs

    ​New sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland


    Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...

  • peak-performance-logo
    News briefs

    Peak Performance hires H&M’s global marketing director


    As reported by, Peak Performance has hired Tina Rolén, most recently global marketing director for H&M and previously with Adidas, The North Face, Haglöfs and Mini Rodini, as its new vice president of marketing. The company has also appointed a new chief financial officer, Stefan Bratlie Persson. He joins ...

  • outdoor-industry-association-oia-logo-vector
    News briefs

    OIA with new board members


    The members of the U.S. Outdoor Industry Association (OIA) have elected two new directors: Sara Ellis, global product specialist for W.L. Gore & Associates, and José G. González, founder of Latino Outdoors and partner at Avarna Group. They will begin their three-year terms in September and join two returning directors, ...

  • Dennis Loskot (links) und Lucas Grella (rechts)
    News briefs

    Lowa bolsters marketing and sales teams


    Lucas Grella joined the international marketing team of the German shoe specialist Lowa in August. In addition, Dennis Loskot is promoted to key account manager, succeeding Johannes Krause, who is now devoting himself to other tasks within the company. Loskot has been working in Lowa’s trade marketing for eight years. ...

  • Silva_Logo
    News briefs

    Silva with new sales manager for Germany, Austria and Poland


    Source: Silva Sebastian Daue The Swedish outdoor brand Silva has filled the position of sales manager for Germany, Austria and Poland: Sebastian Daue is in charge of sales activities in the three countries since May 2022. He succeeds Bernhard von Toll, who held the distribution responsibility as ...

  • Peak_Skis___Chris_Davenport
    News briefs

    Chris Davenport joins Peak Ski’s executive team


    Source: Peak Skis Chris Davenport Montana-based Peak Ski Company announced that Chris Davenport has joined the company’s leadership team as senior director of skiing and product innovation. Earlier this year, Peak Ski Company co-founders Bode Miller and Andy Wirth launched the company and its 2022/23 lineup of ...

  • SRAM Logo

    Retirement of SRAM’s long-serving CFO


    Source: SRAM Group Mike Herr After 28 years with the SRAM Group, Mike Herr is retiring from his post as CFO at his own request. As his successor, the U.S. bicycle supplier has recruited Heather Bridges to its Chicago headquarters. She joins from global brand leader Halo ...

  • _DSC5000
    News briefs

    Nyrensten steps down as CEO of RevolutionRace


    Source: RVRC Holding Pernilla Nyrensten, former CEO of RevolutionRace RVRC Holding (RevolutionRace) has announced changes to its leadership team. Pernilla Nyrensten is stepping down as CEO at her own request. She will continue as an active member of the board of directors, focusing in particular on brand ...