Latest News & Analysis – Page 216
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Rendle to take over as VF’s chief executive
Steve Rendle, the current 57-year-old chief operating officer at VF Corporation, has been appointed to become the group's new chief executive from the start of next year. He will take over from Eric Wiseman, 60, who has held the job for nine years and will continue to serve as executive ...
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TNF celebrates its 50th anniversary
The North Face is celebrating its 50th anniversary with a new global campaign, the launch of new vintage products and the opening of two special new stores in New York City and San Francisco.Celebrating “50 Years of Madness,” the campaign will showcase athletes sponsored by the brand throughout its history, ...
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Bergans restructures its international business
Bergans of Norway has decided to shut down its sales organizations in the U.K., France, the U.S. and Canada, to focus its product and marketing investments on the Nordics, the German-speaking countries and the Benelux countries. The changes come with adjustments in the Norwegian brand's broader sales and marketing strategy, ...
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Deuter holds its own, Osprey outperforms
Schwan-Stabilo reported a 40 percent increase to €157.1 million for its outdoor division, which owns Deuter, Ortovox, Maier Sports and Gonso, during the financial year ended in June. However, the company's management indicated to us that most of the growth came from the acquisition in July 2015 of Maier and ...
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Mizu opens a European office in Amsterdam
We have already reported about Hydro Flask's new European headquarters in Basel, Switzerland (The Compass – Vol. 9 – N° 7+8 of Apr. 13). Last month, another American supplier of vacuum-insulated drinkware as well as reusable bottles, Mizu, announced the opening of a wholly owned European subsidiary, Mizu Europe.Mizu Europe ...
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Hydro Flask’s big rally goes on
Helen of Troy, the U.S. consumer goods conglomerate that bought Hydro Flask last March, is apparently getting a good return on its $209 million investment. Last July, it said that the insulated bottle maker's sales had been 22 percent higher than expected in the first quarter, without giving a precise ...
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TomTom lowers guidance after poor PND sales
TomTom lowered its full-year sales target to €980 million from €1,050 million, after preliminary figures showed sales of its personal navigation devices (PNDs) dropped more than expected in the quarter ended September 30, 2016. Noting that the European PND market is experiencing a faster rate of decline in terms of units ...
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Hunter diversifies with a rainy message
Hunter Boot, the British brand of wellington boots, has launched Core Concept, a new seasonless collection of water-repellent garments and accessories, including rubber coats, vinyl ponchos and backpacks with the vivid colors used also in some of the brand's newest rainboots.The launch is backed by a global campaign titled #RainStartsPlay, ...
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Pentland Brands adds strategic and division heads
Pentland Brands has expanded its management team with two divisional heads and one strategic director, in order to more efficiently coordinate the growing brand portfolio and fill gaps in interesting categories.Chirag Patel, former global vice president of product and marketing at Lacoste Chaussures, has been appointed director of global strategy, ...
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Small adventures and fun can stimulate outdoor participation
The Pokémon Go craze that erupted this summer came as a case in point for one of the topics at the European Outdoor Summit held in Barcelona last month – the trend toward gamification of outdoor activities, as a means of creating new experiences and enlarging the scope of the ...
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French outdoor “barometer” charts changing participation
About 32 percent of French people aged 15 and over regularly practice outdoor sports and leisure activities, mostly to improve their well-being and to be close to nature, according to the new French “Barometer of outdoor sports participation.”The findings stem from a survey involving about 4,000 people from 15 to ...
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EOS calls on the industry to invest on sustainability
Outdoor companies were urged at the European Outdoor Summit (EOS) in Barcelona last month to make their business more resilient by getting ahead of regulations to come, not least in terms of sustainability.The topic was fluently addressed by Rick Ridgeway, vice president of public engagement at Patagonia, at the EOS. ...
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Patagonia expands its Fair Trade program for autumn 2016
Patagonia has scaled up its Fair Trade program, in partnership with Fair Trade USA, from one factory and 11 styles in autumn 2014 to six factories and 218 styles in autumn 2016. By autumn 2017, the California-based outdoor brand expects to boost further production of fair trade garments from 218 ...
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Decathlon announces Innovation Awards
Quechua, Nabaiji and Kalenji are the three “passion brands” that have been honored with this year's Innovation Awards Decathlon (IAD). The eight Decathlon brands that had been selected to present their innovative products included Artengo, B'Twin, Domyos, Fouganza, Kalenji, Nabaiji, Quechua and Wed'ze. The award ceremony was followed online by ...
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Little growth for outdoor shoes in 2015
The major outdoor brands saw their sales of footwear grow by only 1.2 percent in terms of U.S.dollars in 2015, coming just under €5 billion for the year. They would have risen by more than 10 percent, especially outside the U.S., if currency exchange rates had remained constant.Our annual study ...
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La Sportiva is climbing higher mountains
Driven by the development of new products and its diversification into new categories, the world's leading producer of climbing shoes continues to grow by leaps and bounds, leading to a reorganization of its production in Northern Italy and of its sales structure. While investing more in R&D and marketing and ...
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New owner for Rohan
Rohan, a rather special British chain of outdoor stores, has gone through one more change of ownership. H. Young Holdings has taken it over from the Cann family trust, which had bought it in 2007 along with Colin Fisher. Roger Cann, a 47-year-old member of the family who has been ...
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Bumper results for Blacks’ and Millets’ owner
JD Sports Fashion, the owner of Blacks, Millets and other chains of outdoor stores in the U.K., delivered bumper results for the 26 weeks to July 30, with a 20 percent hike in sales to £970.6 million (€1,127.2m-$1,259.4m) and profit before tax and one-off items soaring by 66 percent to £77.4 ...
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Mike Ashley becomes SDI chief executive
Mike Ashley is tightening his grip on the management of Sports Direct International (SDI), the embattled British sports retailer, taking over as chief executive after the resignation of Dave Forsey last week.Forsey's departure comes after several months of intense pressure on SDI, the owner of Karrimor and Gelert as well ...
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Vista Outdoor buys Camp Chef
Vista Outdoor, the U.S. company that has been expanding through the acquisition of Camelbak and other brands, has agreed to pay $74 million to further widen its offering with the purchase of Camp Chef, an American supplier of outdoor cooking gear.The purchase price being paid for the privately-owned company is ...
