Latest News & Analysis – Page 219
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Reima expands internationally
Reima, the Finnish brand of children's outdoor apparel, is planning to launch its product range in the U.S., working through selected retailers, with deliveries starting in August 2017. The company is about to sign a distribution agreement with a local distributor and will be exhibiting for the first time at the ...
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Asolo goes direct in Germany and the U.K.
The German media have already reported about Asolo's takeover of the distribution of its products in Germany. It took effect last April after the Italian footwear company found an experienced manager, Herbert Buczek, to run the new operation out of the MOC permanent showroom center in Munich.Buckzek, 48, has some ...
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Mammut backs more international investments
The Mammut Sports Group is preparing increased investment in its international organization and marketing, as part of a five-year strategic plan backed by Conzzeta, the Swiss company that controls the outdoor brand.While providing few specifics at a presentation in Friedrichshafen, Mammut managers said that they were budgeting over-proportional expansion in ...
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Icebreaker adjusts European distribution
After adjustments to its European organization that strongly pushed up sales and profits last year, Icebreaker continues to tweak its distribution, with four more changes implemented or coming up in European markets.The rejigging of the European structure started after the arrival of Peter Ottervanger as general manager two years ago, ...
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Opinel goes to the U.S.
Opinel, the French family-owned producer of an iconic pocket knife exhibited at New York's Museum of Modern Arts, has set up a one-man sales office for the U.S. market in Chicago, and it will exhibit for the first time at the Outdoor Retailer show in Salt Lake City next month. ...
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Hydro Flask up 183%
Like some other media, we incorrectly reported in the last issue that Hydro Flask's sales went up by “only” 22 percent in the first quarter of this year. To be precise, the company's new owners, Helen of Troy, said that Hydro Flask's growth in the first quarter was 22 percent ...
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Gore-Tex supports growth at Montane
Montane has obtained more shelf space with several key accounts in the last weeks as it launched a range of winter products with Gore-Tex membranes. The partnership is supporting a sustained sales increase for the British outdoor brand, which reached an annual average of about 20 percent in the last ...
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Plenty of innovation at the OutDoor show
Aside from a growing “urban outdoor” lifestyle trend, innovation was singled out as a key driver of growth in a market that is not expanding as fast as before, at the press conference that kicked off the OutDoor show in Friedrichshafen last week. Stefan Glowacz, the chief executive of Red ...
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Scandinavian hammock and knives get prizes
In our last issue, we highlighted the strong development of camping hammocks in the U.S., which is apparently coming now also to Europe. Amok Equipment (sic), a young Norwegian brand of camping hammocks, won the overall Scandinavian Outdoor Group (SOG) Award 2016 for its particularly versatile Draumr 3.0 hammock.Without having ...
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SpinDye: a new high-end fabric producer arrives on the market
At the OutDoor show in Friedrichshafen, a new specialty company for high-end dyeing came to the market with some well-known customers. The company, SpinDye, was founded only two years ago by an interesting combination of Swedish and Taiwanese business people.George Yang, one of the shareholders, has some 40 years of ...
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Lifesaver, a new supplier of water filtering systems
A British producer of “ultrafiltration” bottles and filters, called Lifesaver, exhibited at the OutDoor show for the first time last week to find distributors and retailers in the outdoor sector. It is entering the sector with new products for the camping and hiking markets a few months after the brand, ...
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Greenpeace takes issue with PFCs in the stores
Greenpeace says it found concentrations of “hazardous” poly-fluorinated chemicals (PFCs) in the air of a few European outdoor stores that were 20 to 60 times higher than concentrations found in the organization's office and storage space in Hamburg, and up to 1,000 times higher than in urban outdoor air.Samples were ...
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Vaude makes Detox commitment
Vaude has been moving toward its target of making its entire apparel range without poly-fluorinated chemicals (PFCs) faster than expected and decided to become part of Greenpeace's Detox campaign, aiming to phase out the use and release of toxic chemicals in its entire supply chain by 2020.Rotauf, an apparel brand ...
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Support for wool standard at outdoor fair
Textile Exchange obtained support in the European outdoor industry as it launched the Responsible Wool Standard (RWS) at the OutDoor fair, predicting that products using the standard could already be in the market by the second half of next year.The RWS was developed by the Textile Exchange with extensive input ...
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Mr Deuter gets OutDoor Honor Award
The German author Michael Pause distinctly recalls the day when he attended a conference with Bernd Kullmann, and Deuter Sport's then chief executive described the German company as the largest European supplier of backpacks. After the presentation, Pause turned to his friend and asked who was the largest global brand ...
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Helly Hansen cuts back to expand sustainably
Helly Hansen has trimmed its product range, cut back its distribution, rejigged its management and improved its capital structure, to get started on a four-year sustainable expansion strategy led by Paul Stoneham, who became its chief executive in February 2015.The Norwegian group reported operating revenues of 2,567 million Norwegian kroner (€272.3m-$300.9m) ...
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Pabst to take over Mammut leadership
Oliver Pabst, who spent nine years at Willy Bogner as executive board member in charge of sales and marketing, will be taking over from the start of September as chief executive of Mammut Sports Group. The Swiss outdoor company announced in May that Rolf Schmid would be leaving the company ...
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Bergans reinforces international management
Bergans is reinforcing its international management with the appointment of two prominent executives to lead sales and marketing at the Norwegian company, which has been headed up formally since December by Leif Holst-Liæker. Bergans makes about 65 percent of its turnover in Norway, with Sweden and Germany as other large ...
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New managers for Merrell and Royer
Rob Griffiths, 51, has been appointed by Wolverine Worldwide as the new general manager of Merrell for Europe, the Middle East and Africa (EMEA). After working for Stylo Instep, Ellesse, Umbro, Bench and Esprit, Griffiths joined Wolverine at the end of 2013 as vice president and general manager of its ...
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Pentland thrives
The Pentland Group saw its sales advance by 10 percent to £2.4 billion (€2.8m-$3.1m) in 2015, driven by the outstanding performance of JD Sports Fashion, the European retail group in which it owns a 57 percent stake.The Retail Division of the Pentland Group, comprising JD Sports Fashion, raised its turnover ...
