Latest Product & Marketing – Page 5
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ArticleJune is “Open Mountain Month” for Helly Hansen, a call to go outside
This June, Helly Hansen launched its first “Open Mountain Month” – a month full of activities and experiences designed to inspire people to spend more free time outside in nature. In the future, the brand will declare such active months more often and offer various activities, events and tips to ...
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ArticleHyosung to unveil expanded ocean conservation initiative at OR Summer Market
South Korean sustainable textile solutions provider Hyosung has expanded its ocean conservation initiative to include a wider range of regen ocean yarns made from discarded fishing nets. These will be showcased at the Outdoor Retailer (OR) Summer Market, June 19-21, in Salt Lake City, Utah. Hyosung began its ocean conservation ...
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ArticleMycelium manufacturer raises over $30 million for global distribution
Ecovative Design LLC, a U.S. biological science and design company advancing mycelium technology to transform the industry with high-value, environmentally friendly materials, announced the initial closing of a Series E round of more than $30 million. $15 million of that will be reinvested in MyForest Foods Co, a subsidiary formed ...
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ArticleAirMarker Balloon: A new innovative mountain rescue device from Switzerland
AirMarker, a start-up from Switzerland, has unveiled the AirMarkers R.One, the world’s first balloon rescue system – a portable, ultra-light signal balloon. The system speeds up the search process for accident victims or missing persons and represents a new category of its own in the outdoor market. The AirMarker system ...
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ArticleFirst 11 candidates for the French Outdoor Awards 2024 announced
The first entrants who stand a chance of winning the French Outdoor Awards 2024, organized by the french trade association, the Outdoor Sports Valley (OSV), have been selected. Eleven products have been chosen, in this the first of three rounds. Two more test sessions will follow in the course of ...
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ArticleConsumers’ top-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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ArticleWinners of the second round of the 2023 ISPO Award
At the second of a total of four jury meetings for the ISPO Award 2023, almost everything revolved around the Outdoor category. This may have to do with the fact that OutDoor by ISPO 2023 starts in Munich just a few days after the meeting. The jury was made up ...
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ArticleWNDR Alpine introduces first apparel collection, with 100% petroleum-free moisture control
WNDR Alpine, an outdoor B-Corp founded by biotech company Checkerspot, is launching the Phase Series, an eco-friendly activewear line featuring ingredients derived from microalgae. The Phase Series builds on WNDR Alpine’s success in developing backcountry skis and snowboards that feature high-performance materials derived from microalgae. Source: WNDR ...
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ArticleHarvard researchers develop 3D knitting method that can “print” entire soft robots
Researchers from the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS) have developed a new approach for additively manufacturing soft robotics, using a 3D knitting technology to “print” whole robots. The study, titled “3D Knitting for Pneumatic Soft Robotics,” is published in the Advanced Functional Materials journal. ...
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ArticleReinhold and Diane Messner become advisors to Jack Wolfskin Brand Council
Source: Jack Wolfskin / Reinhold Messner Reinhold Messner 78-year-old alpinist Reinhold Messner and his wife Diane became advisors and exclusive members of the Brand Council of the German outdoor brand Jack Wolfskin. At the same time, Messner joins the Jack Wolfskin Discovery Team. Within the newly established ...
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ArticleTimberland, Vans, TNF to feature ReGen-sourced rubber
VF Corp’s pilot project with Terra Genesis for the industry’s first proven regenerative rubber supply system gets off the ground.
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ArticlePrimaLoft launches insulation made from Ocean Bound Plastic, Helly Hansen and Isbjörn first to feature
Source: Helly Hansen Helly Hansen Arctic Short Jacket with PrimaLoft Insulation with Ocean Bound Plastic As part of its Relentlessly Responsible™ mission, PrimaLoft Inc. has introduced new insulation made from 100 percent post-consumer recycled material, with 60 percent of the recycled material being Ocean Bound Plastic, sourced ...
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ArticleSalewa returns as partner of Red Bull X-Alps
For the fifth consecutive year, Salewa is the main sponsor of Red Bull X-Alps, one of the toughest and most challenging adventure races in the world, in which more than 30 world-class athletes cover more than 1,200 kilometers across the Alps on foot and by paraglider in approximately two weeks. ...
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ArticleIperionX and Canyon collaborate on recycled titanium bike components
IperionX Limited, a Nasdaq-listed developer of low-carbon titanium for advanced industries such as aerospace, electric vehicles and 3-D printing, has partnered with Canyon Bicycles GmbH to develop a more sustainable titanium supply chain for the bicycle industry by producing bicycle components using IperionX’s 100-percent recycled and low-carbon titanium. This effort ...
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ArticleArc’teryx welcomes eight new global ambassadors
Arc’teryx Equipment has welcomed a total of eight snow athletes to its Global Athlete and Ambassador Team. According to the brand, these “athletes provide inspiration through their skills, knowledge and advocacy to increase access to their sport, something the brand holds as a core value.” What’s particularly notable are the ...
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ArticleSnow Peak and Panasonic collaborate to bring nature back into our lives
The U.S. division of Snow Peak, a Japanese camping brand with more than 60 years of history, is collaborating with creative studio Future Life Factory by Panasonic to explore the theme of “Naosobi” and develop new products to deepen our society’s connection to nature. Noasobi literally means “playing in the ...
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ArticleWinners of the Performance Forum announced
The jury of Performance Days’ Performance Forum has announced two award winners for the Spring/Summer 2025 season. The Performance Award went to Japanese-based Green Threads Inc. for its recycled down-proof ripstop, and the Eco Performance Award to Taiwan-based Chia Her Industrial Co. Ltd. for its banana hemp. ...
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ArticleSRAM Group commits to building a new plant
Source: SRAM Group According to the plan, the new modern SRAM Group production facility in Taichung should start in 2024. For more than three decades, US component supplier SRAM Group has relied on Taiwan for its production. After all, the island nation committed itself many years ago ...
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ArticleBicycle developer and designer Andi Muff has new OEM offering
Andy Muff has developed a new damping system that uses an unusual natural fiber
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ArticleGorpcore: Where fashion and sportswear meet
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
