Andrew Denton, the dynamic chief executive of the Outdoor Industries Association (OIA) of the U.K., has been voted to join the membership council of ukactive, a non-profit, fitness-oriented organization with more than 3,000 members interested in promoting an active lifestyle. He will represent the outdoor recreation sector, advising the main board of the organization on outdoor-related programs to promote physical activity. Denton launched the “Britain on Foot” program in 2013 and led Sport England, a governmental agency that works closely with ukactive, to finance an in-depth study of the outdoor recreation sector. He started his career in outdoor education. He then held senior management roles in companies such as Rohan and Sprayway. After selling his own company, Mountain Equipment, Denton was appointed CEO of the OIA in 2011. More recently, he became secretary general of the It's Great Out There coalition of the European Outdoor Group.