Bearpaw has announced its first television campaign, which comes on the heels of the brand's recent venture into the apparel market. The national campaign, which will debut this month, is set to increase brand awareness through commercial spots broadcast on popular U.S. networks for women and families such as Bravo, E!, Food, TLC and others. The TV campaign will be supported by advertising in magazines such as Marie Claire, Glamour, InStyle, Popsugar, Footwear News and others. Besides TV spots and print ads, Bearpaw will team up with female bloggers and influencers to strengthen the brand's relationship with women between 25 and 49, its core target audience.