The European Outdoor Group (EOG) is calling for authorities across Europe to do more to promote participation in outdoor activities, now that the restrictions due to the coronavirus pandemic are beginning to ease in many countries. Mark Held, the EOG president, addressed an open letter to politicians, the media and the public in which he highlighted the positive role that the outdoor industry has played supporting people’s physical and mental health during the lockdown. Held stated that outdoor businesses and organizations, notably through the EOG network, are ready to provide citizens with what it takes to re-engage in outdoor activities, from basic instructions at climbing walls to outdoor-focused accommodation and other services that are available throughout Europe. The open letter has been published ahead of the release of new joint research by the EOG, It’s Great Out There Coalition and Foresight Factory, which will reveal that European citizens have an increased appetite for outdoor activities, now that restrictions ease. The results of the research will support the next phase of the #itsgreatoutthere campaign. The It’s Great Out There Coalition, created by the EOG, is a non-profit association that promotes participation in outdoor activities across Europe.