La Sportiva has entered a collaboration with Jonathan Wyatt, a professional runner from New Zealand, as part of its program to further develop its range of mountain running footwear, particularly in the trail running segment. He will participate in trade marketing activities, organizing product clinics and providing sales support. Wyatt is a six-time mountain running champion, and he has experienced all kinds of running. He has also competed in Olympic middle-distance and marathon races. Wyatt is the president of the World Mountain Running Association, and he is married to an Italian runner and cross-country skier, Antonella Confortola.