All Liv Cycling articles

  • News briefs

    Liv Cycling introduces global ambassador program


    Liv Cycling has launched its Liv Global Ambassador program and signed Anita Naidu , the professional mountain biker and coach, as its new ambassador. The program recognizes women and programs in the cycling community who advocate for making cycling more inclusive. Besides her athletic accomplishments, Naidu is known ...

  • News briefs

    Liv Cycling strengthens its commitment to women in professional cycling


    Liv Cycling , a U.S.-based company committed to getting more women on bikes, has expanded Liv Racing and its 2021 squad, officially welcoming Linda Indergand (SUI), Sarah Hill (RSA) and Dani Johnson (USA) to the team. This news follows Liv’s recent announcement as the exclusive ...

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    Liv Cycling campaign underlines commitment to parity for women in cycling (Video)


    Liv Cycling , a company founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group company and dedicated to getting more women on bikes, has introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The campaign highlights the ways Liv ...