Credited for delivering strong business results and for leading the strategic business transformation of Amer Sports' Europe, Middle East and Africa region, Michael White, who has been the general manager of Amer Sports EMEA since 2010, has been promoted to the position of chief sales officer and general manager for both the EMEA and Americas regions. The British executive, who started off at Amer as managing director for the U.K. and Ireland, has been largely responsible for the establishment of a new and effective sales structure in Europe.
At the same time, Mike Dowse, who has been general manager of Amer for the Americas region since 2010, has been appointed president of Amer's Ball Sports business, responsible for Wilson and other brands on a global basis. While he was born in 1966, two years later than White, who is now 48 years old; Dowse has been with the group for more than 20 years. Dowse and White will continue to act as members of Amer's executive board, reporting to the group's president and chief executive, Heikki Takala.
Meanwhile, Arc'teryx Equipment, one of the fastest-growing brands within the group, has boosted its management in North America and in Europe, making some significant appointments. To start with, Arc'teryx has created a new position to sustain the brand's strong growth in Central Europe. Reiner Kopf, whose sales agency has been taking care of the brand for the German market for the past 12 years, has been named zone manager of the brand for the Central Zone of Amer's region, covering Germany as well as Austria, Switzerland, Poland and the Czech Republic.
Zopf will take up the position next March 1, after phasing out his agency in Munich, Agentur Rainer Kopf (ARK), once his contracts with two other clients, FiveTen and SmartWool, come to an end. All the agency's 13 employees are being offered positions inside Amer's team in Germany and Austria to continue to support the Arc'teryx brand.
There will be no change in the sales structure for Arc'teryx in any of the countries supervised by Zopf, said a spokesperson for the brand, noting that Germany has become the third-largest market for the brand in Europe after Norway and Switzerland, following growth of more than 30 percent a year recently. A similar growth path is being pursued in Europe, where sales are planned to reach the same level as in North America by 2015. No figures could be obtained.
In another appointment, Arc'teryx has created a new position for Katharina Habermann as European public relations and communication specialist. Based in Switzerland, she will report to Tanja Kukies, European marketing manager for the brand. Habermann worked for five years as PR manager at Mammut Sports Group and for three years as global PR manager for Adidas Outdoor. She also had an internship at KGK, which will remain the PR agency for Arc'teryx in Germany and Central Europe.
At its head office in Vancouver, Canada, Arc'teryx' vice president and senior director of global marketing and B2C, Adam Ketcheson, reported today the addition of two new members to his team: George Weetman and Megan Cheesbrough. They will act as director of global digital marketing and as “director of global in-store excellence,” respectively.
Weetman was previously director of digital marketing at Quiksilver in California. Cheesbrough worked as retail brand manager at Nike Canada, as sales and marketing representative for The North Face and as retail buyer for Trailhead in Kingston, Ontario.
Last but not least, Derek Hancock has been named as U.S. commercial and sales manager, based in Boulder, Colorado. He has been active in the outdoor industry for more than 20 years. For the last ten years, he has worked for The North Face, handling both specialty and national accounts in the U.S., the largest market Arc'teryx for in the world ahead of China. One of his tasks will be to enhance the brand's premium positioning in the market.