Mammut announced at the Outdoor Retailer show in Denver its acquisition of Mountain Hub, an American internet platform designed to share information about the occurrence of avalanches among hikers, climbers, mountain bikers and skiers. Developed by Brint Markle, an entrepreneur in Park City, Utah who calls it the “Waze of the outdoors,” the related app is being used by some 100,000 people, according to SGB Media. As reported in our last issue, Mammut is investing heavily in digitalization to build closer connections with end consumers, and this is part of the project, said a spokesman for the company, adding that it will seek to work together with Mountain Hub's team to develop other ideas. He said Mammut wants to build up a community of digitally connected Mammut enthusiasts in the U.S. with whom it can interact, also to obtain feedback on new products and for other purposes. He indicated that the program may be rolled out in other countries outside the U.S., but declined to provide any specific details at this stage.