One third of Europeans have boycotted brands after scandals

Bildschirmfoto 2020-10-19 um 13.17.12

According to the study “Brand Boycotters” by the international data & analytics group YouGov, 37 percent of all respondents have at some point stopped buying a brand, either permanently or temporarily, as a direct result of a scandal a brand has gone through. A total of 2,040 Germans, 1,016 Danes, ...

Already subscribe to The Outdoor industry Compass? Sign in here.

barrier_image_OIC

Limited Time Offer!

Subscribe today with 50% off your first year. Cancel at anytime

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

To continue reading this article Register Now