One third of Europeans have boycotted brands after scandals

Bildschirmfoto 2020-10-19 um 13.17.12

According to the study “Brand Boycotters” by the international data & analytics group YouGov, 37 percent of all respondents have at some point stopped buying a brand, either permanently or temporarily, as a direct result of a scandal a brand has gone through. A total of 2,040 Germans, 1,016 Danes, ...

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