A new survey from GINETEX, the International Association for Textile Care Labelling, has shown that 65 percent of consumers want to see more environmental information and ecological care recommendations on care labels.
While the size (96 percent) and composition of textiles (74 percent) remain the most sought-after piece of information, the presence or absence of care instructions also impacts the Europeans’ purchasing decision. More than eight in ten European consumers think the textile care label is useful. 71 percent on average follow the label’s care instructions. However, the survey has shown significant differences from one country to another. Only 65 percent of Britons and 67 percent of Spaniards say that they actually follow the care instructions; in Sweden, it’s 80 percent. 68 percent of the people surveyed say that they cut off the clothing labels. As for ecological information, 56 percent of Europeans, on average, would like clothing to have an environmental eco-score. In this respect, differences have, however, emerged from one country to another, with Italians (71 percent) emerging as the most demanding consumers, followed by the French (64 percent) and the Spanish (64 percent). Finally, the country of origin of the garment is a much more important criterion for Italian (66 percent) and French (59 percent) consumers than for the rest of Europeans (48 percent overall). British (39 percent) and Czech (32 percent) consumers seem to attach little importance to the garment’s origin.
This and more is contained in GINETEX’ third European barometer, titled “Textile Care: Environmental Concerns Now Central to Europeans’ New Habits,” conducted with IPSOS. The sample included 1,000 responses from people aged 18 to 65 in France, Germany, Italy, the Czech Republic, the U.K., Spain and Sweden.
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