Marketing – Page 7
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News briefs
Ranra wins Zalando's Sustainability Award
Zalando has announced Ranra as the winner of its fourth Zalando Sustainability Award in partnership with Copenhagen Fashion Week, the largest fashion week in the Nordic region held biannually in January/February and August. The award, which was introduced in February 2021, recognizes strategies that contribute to a more sustainable industry ...
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News briefsHoka launches UTMB augmented reality experience
Ahead of the 2022 Ultra Trail du Mont-Blanc (UTMB) in Chamonix (Aug. 26), Hoka has launched an interactive AR experience to immerse supporters in the magic race moments of Mont Blanc. Designed by AR specialist agency Green Room, the series of on-site 360° interviews and location captures ...
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News briefsRab and Lowe Alpine launch B2B platform for retailers
Rab and Lowe Alpine (both owned by Equip Outdoor Technologies Ltd.) have launched the Equip B2B Hub. The global B2B online portal bundles all retailer-relevant apps and services for day-to-day operations and strategic planning of orders. The services include: order management via Elastic access to the latest marketing and ...
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News briefsBuff sponsors East African cycling team Amani
Buff has announced a new partnership agreement with the pro cycling team Amani to become their official sponsor of head and neck products, both for cycling and for day-to-day use.
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News briefsStephan Siegrist signs new contract with X-Bionic
Source: X-Bionic Stephan Siegrist The Swiss brand X-Bionic and Stephan Siegrist, mountain guide and one of the world’s most renowned alpinists, have signed a “multi-year” contract – Siegrist is going to be an official brand ambassador for X-Bionic, which comes as a surprise after, in 2021, the ...
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News briefsThe winners of the Scandinavian Outdoor Award
Source: SOA Norrøna After extensive testing and lively discussions in the Austrian mountains, an international jury of outdoor journalists and gear specialists has agreed on the winners of the Scandinavian Outdoor Award for the upcoming spring/summer season. The overall winner of the Scandinavian Outdoor Award is Norrøna ...
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News briefs
UTMB World Series has three new official suppliers
UTMB Group and The Ironman Group have announced three new official suppliers for the UTMB World Series. Buff, Compressport and Camelbak are now on board as official suppliers of the series. They are joining series partners Hoka, Dacia and Wahoo. Buff has become the official head and neckwear supplier to ...
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News briefsAll 14 candidates for French Outdoor Awards are on display at OutDoor by ISPO
The French Outdoor Awards for the 22/23 seasons, organized by Outdoor Sports Valley (OSV), kick off with a product exhibition at the upcoming OutDoor by ISPO. All 14 candidates for the following awards round, which will be ending with an award ceremony in January 2023, are on display at the ...
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News briefsUnifi announces recipients of Repreve Sustainability Awards
Nike and Target both reached the milestone of transforming more than 2 billion recycled plastic bottles through the use of Repreve fiber this year. Polartec, Walmart and Texhong Textile Group transformed more than 1 billion bottles each. This year’s recipients of Unifi’s Repreve Champions of Sustainability awards helped turn a ...
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News briefs
World’s Sports Group launches World’s Cycling marketplace
With the new platform World’s Cycling, the World’s Sports Group wants to help athletes to find and apply for cycling events all over the globe and also provide support for event organizers to find new participants. The World’s Cycling platform aims to become the go-to platform for bike competitions and ...
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News briefsNew “Eurobike Innovators’ Prize” seeks the most innovative projects
As part of the location premiere of the show at Messe Frankfurt from July 13-17, 2022, Eurobike will be presenting a new award recognizing the most innovative products, services and ideas from the cycling and future mobility industry. Companies can submit their projects until June 6. The Eurobike Innovators’ Prize ...
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News briefsOrtovox launches mountain lab educational platform Protact Lab
The German brand Ortovox has launched a new multi-media information platform called Protact Lab. It offers multimedia guidance in German and English to motivate people to change their own behavior and mobilize the sports community for conscious consumption, care and repair, mobility choices and sustainable use of nature’s resources. The ...
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News briefsFounder of Fidlock nominated for European Inventor Award 2022
Source: Fidlock Joachim Fiedler, Fidlock Joachim Fiedler, inventor and founder of the German Fidlock company, is nominated for the European Inventor Award 2022 organized by the European Patent Office in the small and medium-sized enterprises (SMEs) category for its magnet lockup technologies. The Hanover-based company holds 400 ...
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News briefsVaude and partner Interseroh nominated for Plastics Recycling Awards Europe 2022
At the time that Vaude’s new line of ReCycle bike bags made from 100 percent recycled materials (for the main material) is going to market, the German company – together with its partners for the project, Interseroh and the Czech manufacturing company Fitcraft – is nominated for the Plastics Recycling ...
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News briefsNew Salewa speed hiking campaign
Accompanied by a new communication concept titled “6 to 9: Kick-start your day,” the Italian mountain sports brand Salewa, part of the Oberalp Group, will focus on speed hiking for SS 2023. “Speed Hiking brings people together; it is deeply inclusive and knows no boundaries or barriers - physical, ethnic ...
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News briefsFelix Neureuther is brand ambassador for Schöffel
During his successful active career, former German ski racer Felix Neureuther was already committed to promoting young talent and a role model in both sportive and social terms. In early 2020, he founded the Felix Neureuther Foundation to promote exercise and health, especially among children and young people, but also ...
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News briefsKeen partners with SocialPals for digital marketing tools supporting German retailers
Shoe manufacturer Keen supports its German small and medium-sized retail partners with free digital marketing tools and the exchange of product data and training. Together with SocialPals, the brand has developed a digital platform that allows its customers to use Keen-curated marketing campaigns for their own social media channels, tailored ...
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News briefsPrimus starts global outdoor cooking content hub in three languages
Swedish cooking equipment specialist Primus has launched a new platform for outdoor recipes. Besides blog content and packing tips, the Primus Camp website is a source of recipes for outdoor cooking and will be updated regularly with new meals, as the company states. “Cooking in the outdoors should feel easy ...
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News briefsAdidas Five Ten celebrates wheelie culture with Danny MacAskill
The 36-year-old Scottish mountain biking phenomenon Danny MacAskill has released a new video titled “Danny Do A Wheelie,” created in collaboration with Adidas Five Ten. The video was released on YouTube on May 10. It shows MacAskill riding every bike imaginable through a series of iconic Scottish locations. He is ...
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News briefsPatagonia Films releases new film, Newtok
Patagonia Films has released its latest documentary, Newtok, a film about a community on the front lines of climate change. The tiny Yup’ik village of Newtok, perched on a delta on the edge of the Bering Sea, has struggled for decades with melting permafrost, river erosion and decaying infrastructure. To ...
