All Marketing articles
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Research & ReportsExclusive data: How Chinese consumers shop for outdoor apparel online
Explore key insights from the 2024–25 China Outdoor Apparel: 2024–25 Ecomm Report, including platform shifts, premiumisation trends and brand strategies from Nike, Anta and Hoka.
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News briefsSalomon to use a mobile wallet marketing strategy
Salomon has a new partner to build on its digital marketing solution. The French sporting brand will now use Captain Wallet by Brevo for mobile wallet marketing. The technology makes it possible to dematerialize marketing content (i.e., convert a paper document into a digital one) in Apple and Google wallets ...
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News briefsThe latest North Face campaign uses ChatGPT
The North Face has launched a new campaign aimed at reigniting the spirit of outdoor exploration, “TNF10000 Reasons to Get Back to Trail.” In an interesting twist the campaign has leveraged ChatGPT to generate 10,000 reasons to hit the trail. The campaign, in conjunction with the agency Fred & Farid ...
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News briefsFox Factory partners with Society of Women Engineers
Fox Factory, the U.S.-based manufacturer of mountain bike suspension systems, is to partner with the Society of Women Engineers (SWE). The partnership is intended to facilitate access to Fox’s summer internship program, the recruitment of engineers and provide professional development for current employees. “I am thrilled that our company has ...
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News briefs
Millet x Element launch collaboration for next fall/winter
Millet and the Boardriders brand Element have collaborated to design a collection, which, according to Fashionnetwork, includes several product lines. Among them are high-performance products, including a Gore-Tex jacket, a Polartec fleece, recycled polyester bags, neck wraps and even a sleeping bag. The main line is called “Concrete Jungle” and ...
