The North Face has launched a new campaign aimed at reigniting the spirit of outdoor exploration, “TNF10000 Reasons to Get Back to Trail.” In an interesting twist the campaign has leveraged ChatGPT to generate 10,000 reasons to hit the trail.
The campaign, in conjunction with the agency Fred & Farid Shanghai, promotes the TNF100; an iconic 100km ultra trail race, back after a 3-year hiatus during the lockdowns in China. It incorporates a 5-minute film, billboard in the heart of Shanghai, and a series of posters to encourage people to venture outdoors and embrace the natural world.
In response to the campaign, thousands of Chinese enthusiasts shared their own personal reasons for hitting the trails, but the question was also posed to OpenAI chatbot, ChatGPT. The AI responded with 10,000 reasons to return to the trail, inspiring the creative team to produce a fully AI-generated 2-hour 42-minute film.
Image Source: The North Face
