Hydro Flask continues to boost its management. The fast-growing American supplier of vacuum-insulated drinking bottles, has selected David Ledouble to serve as managing director of its new Hydro Flask Europe subsidiary in Basel, Switzerland. In the U.S., Hydro Flask has also appointed a vice president of marketing and e-commerce, Phyllis Grove.
Ledouble is a 45-year-old French manager who worked most recently at the European office of Black Diamond near Basel, which is being moved to Innsbruck, Austria. After handling international sales for Julbo for 11 years, Ledouble joined Black Diamond in March 2005. He became European sales manager for apparel in 2013 and director of sales for Black Diamond Equipment last November.
Ledouble will report to Mike Wallenfels, the company's vice president of worldwide sales, and he will not be responsible for the Middle East and Africa, as reported elsewhere.
Hydro Flask has signed up distributors and agents in many European markets since its first appearance at the OutDoor show in Friedrichshafen last year. The company's new office in Basel will liaise with the Lausanne office of Helen of Troy, the big American consumer products group that agreed a few weeks ago to take over Hydro Flask (Compass Vol. 9 n° 5-6 of March 10, 2016).
Hydro Flask's new marketing and e-commerce director, Phyllis Grove, brings over 30 years of marketing experience in the outdoor, lifestyle and electronics industry. She worked for companies such as Keen, Mountain Hardwear and Sol Republic. Other experienced managers joined the company in the last few years, contributing to its strong growth.
Meanwhile, Stanley, a market leader in double-wall containers, disagrees with our previous report where we said that Hydro Flask introduced double-wall containers to the market. In fact, Stanley, which produces many other items for camping and caravanning, invented the stainless steel double-wall vacuum bottle more than 100 years ago.
Noting that Stanley has been concentrating on thermos vacuum bottles, Hydro Flask insists that it was the first company to sell vacuum bottles in the hydration category. While there are no specific statistics in the sector, it claims to be leading the U.S. outdoor and sporting goods market in the insulated hydration category by a significant margin.