All New Wave Group articles
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News briefsNew Wave completes Cotton Classics deal
The Austrian textile wholesaler becomes part of the Swedish group’s brand family after regulators cleared the €47.6m acquisition.
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News briefsSports & leisure earnings fall at New Wave
The Swedish sports and leisure group behind brands such as Craft and Tenson reported weaker Q2 profits despite some sales resilience.
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ArticleNew Wave Group acquires Austria’s Cotton Classics
The Swedish multi-sector brand group expands its reach in Central Europe with the acquisition of a leading textile wholesaler in Austria.
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ArticleNew Wave GmbH strengthens board with industry experts
New Wave GmbH strengthens its board with seasoned industry experts, reinforcing its commitment to growth, sustainability, and innovation.
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News briefsCraft expands 2025 run and footwear line
The Swedish endurance brand introduces new hybrid shoes and an updated run wear collection for the fall/winter season.
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News briefsCraft’s parent reports growth, expands to Canada
New Wave Group posts strong Q4 results with US and European growth while planning to expand Craft teamwear into Canada this year.
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News briefsCraft North America to move to New Wave’s Seattle HQ to bolster demand, new CEO
Craft Sportswear North America announces the phased relocation of its US headquarters to Seattle, Washington, in 2024. The company will join the family of brands owned by parent company New Wave Group, which is based there. This strategic decision is intended to support the brand’s expansion into outdoor and specialty ...
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News briefsNew Wave's operating profit dips despite 5% sales growth
New Wave Group reported a 10.9 percent decline in Q3 net profit to 270.9 million Swedish kroner (€23.2m) from SEK 304.0m for the three months ended Sep. 30. Period operating profit declined by 4.2 percent to SEK 381.1 million (€32.6m) despite 5 percent revenue growth to SEK 2.34 billion (€199.8m) ...
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ArticleNew Wave pushes operating profit up despite small sales dip
New Wave Group, which added Swedish outdoor company Tenson AB to its sports & leisure portfolio on July 1, realized a 4.2 percent increase in segment operating income to 140.2 million Swedish kroner (€12.5m) from SEK 134.5 million for the three months ended June 30. Segment sales declined by 1.4 ...
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ArticleNew Wave Group acquires Tenson
New Wave Group, the Swedish parent company of Craft, Seger, Auclair, Derby of Sweden, D.A.D. Sportswear and a total of nearly fifty brands in business, sports and leisure, gifts and home textiles, has acquired 100 percent of the shares in outdoor and lifestyle brand Tenson AB. Tenson, also from Sweden, ...
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ArticleNew Wave’s sales growth driven by Sports & Leisure
The Swedish-based New Wave Group, which owns sports brands like Craft and Cutter & Back and distributes several others, saw total sales in the last quarter increase by 23 percent to 2,307 million Swedish kronor (€218.7m), with the growth driven by its Sports & Leisure segment. At constant currency rates, ...
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ArticleSports & Leisure pull Craft's parent forward, Nordics and U.S. recover
The Swedish-based New Wave Group, which owns brands like Craft and Cutter & Back, reported record third-quarter profits as sales closed in on pre-pandemic levels, driven by a recovery in the Nordic countries and the U.S. The group’s Sports & Leisure division, which includes Craft, saw sales rise by ...
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ArticleSports and leisure segment boosts New Wave sales in Q2
Sweden’s New Wave Group, which owns brands like Craft and Cutter & Back, saw total sales in the second quarter ended June 30 rise by 13 percent as compared to the year earlier to 1,487 million Swedish kronor (€145.7m-$171.1m), led by a 70 percent increase in its Sports & Leisure ...
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ArticleNew Wave posts Q1 profit
New Wave Group, the Swedish company behind Craft and Cutter & Buck, has posted a record first-quarter profit despite a drop in sales due to lower costs. Operating profit for the three months ended March 31 was 100 million Swedish Kronor (€9.9 million-$12 million), compared to a loss of SEK24.1 ...
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ArticleRecord result for Craft's parent company
Efforts to prioritize costs, earnings and cash flow bore fruits in the fourth quarter of 2020, helping the New Wave Group to score record operating profits. Despite restrictions linked to the pandemic and canceled or postponed events, the Swedish company behind Craft and Cutter & Buck saw its operating results ...
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ArticleCraft's parent can feel the pandemic, recovers a bit in Q3
The New Wave Group, the Swedish company behind Craft, said actions to prioritize costs, earnings and cash flow bore fruits in the third quarter. The operating margin gained 4.3 percentage points to 12.0 percent due to these efforts. It was only the second time in the company’s history that it ...
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News briefsNew Wave GmbH reorganizes management
Andre Bachmann, managing director of the German company New Wave GmbH, which is best known for the distribution of the Swedish brand Craft, has granted general procuration to his long-time employees Henriette Pfeiffer and Felix Lechner. Pfeiffer, New Wave’s chief financial officer, has been with New Wave for 14 years. ...
