Noting that he is a runner himself, Angel Martinez, president of Deckers Outdoor Corp., tells Footwear News that he sees the recently acquired Hoka One One brand of trail running shoes hitting an annual turnover of $100 million within a short time. The company told investment analysts at the ICR conference that it expects gross margins to increase by one percentage point this year, but the group will increase marketing expenditures to boost sales growth, especially for Hoka One One and Sanuk, and to support international expansion. The group will also invest in new stores for Ugg and its other brands, which include Teva. Deckers is about to move to a new 280,000-square-foot corporate headquarters from a former airport hangar in Goleta, California, and a cluster of buildings scattered around it.
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