On Oct. 24, the British Outdoor Industries Association (OIA) will launch the biggest campaign that it has ever run in its history. The initiative is called “Britain on Foot” (BoF) and will be supported by the British Mountaineering Council and various politicians. With this political support, OIA aims to encourage Brits to improve their fitness and health in the outdoors. In a first step the campaign will concentrate on walking and hiking but, later on, other activities such as climbing, cycling, camping and trail-running shall be promoted as well. The opening event will take place at Westminster and will only be open to an invited audience of industry executives, politicians and opinion leaders. It will be hosted by two members of the British parliament, John Mann and David Rutley; speeches will be given by Anne Milton and John Penrose, ministers for health and tourism, respectively.
Related articles
-
ArticleNew CFO for Kent Outdoors, secures $100m credit facility, plans sale of bike business
US group Kent Outdoors, which comprises 15 outdoor and action sports brands, including HO/Hyperlite, Connelly, Liquid Force, Onyx, Aquaglide, Barefoot/Fatsac and Bote, has appointed Rob Otto to the company’s leadership team as Chief Financial Officer. Otto joined Kent after successfully completing the sale of RW Designs, a wholesale and direct ...
-
OpinionCorporate social responsibility - could this be a way to reduce staff fluctuation?
There has been a culture change towards employment in my lifetime: no longer are workers expecting jobs for life. The change has already happened but is sparking something greater with those affected. My graduating students realize they need work skills and know that a period of attachment with a brand ...
-
ArticleCourt lifts Swedish sales ban after Hövding’s bankruptcy - but there's a catch
It’s hard to understand what has been happening in Sweden for several months on Hövding’s back. The company, which had developed and sold a very popular airbag collar for cyclists, had to file for bankruptcy shortly before Christmas because the Swedish Consumer Protection Agency had banned the sale of the ...