Orvis is selling its Ross Reels subsidiary to the Mayfly Group, an American producer of premium fly-fishing reels and accessories. Orvis bought Ross Reels last June from 3M in connection with the takeover of Scientific Anglers, a manufacturer of fly-fishing lines that fits better into its own product range. Mayfly plans to update and expand Ross' product line with the help of its own Abel Automatics unit.

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