All Pentland Brands articles
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News briefsEndura is B Corp-certified
Scottish cycling clothing and accessories brand Endura has achieved B Corp certification, an important milestone in its efforts to improve as a company. Certification by B Lab confirms Endura’s commitment to meeting high standards of social and environmental performance, transparency and accountability. The B Corp certification involves a thorough and ...
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News briefsBerghaus launches “Cold Studies” marketing campaign
British outdoor brand Berghaus, part of Pentland Brands, has launched a new campaign to promote its latest collection of insulated apparel, timed alongside the launch of its new autumn/winter range. Dubbed “Cold Studies,” the new long-term platform is meant to inspire outdoor enthusiasts to seek out cold-weather adventures while also ...
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News briefsBerghaus’ parent looking to establish a "youth board of directors"
Pentland Brands is joining mission-led start-up The People to form a new youth advisory board at the heart of its employee experience. The group, whose brands include Berghaus as well as Speedo and Ellesse, is seeking six young people under 30 in its key markets – the UK, USA, India, ...
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News briefsBerghaus' parent with new COO
Source: Pentland Brands Abhy Thomas-Joseph Pentland Brands, the parent company of several sports, outdoor and lifestyle brands, including Berghaus, Speedo, Canterbury, Ellesse and Mitre, has announced Abhy Thomas-Joseph as its new global chief operating officer (COO). He replaces Jon Godden, who decided to leave in June 2023 ...
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News briefsBerghaus has a new partner in Poland
Berghaus has confirmed that Człekówka-based Sportimpex PPHU will be the British outdoor brand’s new distributor in Poland, effective immediately. Following recent strong growth in Europe, the announcement represents another step in Berghaus’ strategy to expand its core business in key international markets. Poland is reportedly the second largest outdoor market ...
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News briefsBerghaus achieves B Corp certification
U.K. outdoor company Berghaus has received its certification as a B Corporation, joining the global corporate community that is committed to further improving its responsible business practices. The B Corp status was awarded to Berghaus following a rigorous assessment that included governance, people, community, customers and environment. The company supports ...
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News briefsActive Brands appoints new sales director for Central Europe
Source: Active Brands Richy Thomas Active Brands, the Norwegian parent company of sportswear and equipment brands Kari Traa, Sweet Protection, Dæhlie, Johaug, Bula, Åsnes and Vossatassar, has appointed Richard “Richy” Thomas as sales director for Central Europe, effective Jan. 1. Based in Munich, Germany, Thomas will work ...
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News briefsPentland Brands announces the latest results of its positive business strategy
Pentland Brands, owner of Speedo, Berghaus, Canterbury of New Zealand, Endura, Ellesse, SeaVees and Mitre, has announced the latest results of its 100-1-0 positive business strategy, originally unveiled in Nov. 2021 as previously reported. Pentland Brands is reporting “significant progress” in its goals of helping 100 million consumers live positive, ...
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ArticlePentland Brands Germany undergoes restructuring, Berghaus with comeback
Source: Pentland Brands Germany Michael Schupp With the restructuring of Pentland Brands Deutschland GmbH, founded in 2020 in Gmund in southern Germany, which as an offshoot of the British Pentland Group also distributes the group’s Endura and Speedo brands in the DACH region, the well-known British mountain ...
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News briefsEndura appoints brand director as founder and general manager step down
Following the announcement by Jim McFarlane, founder of cycling apparel brand Endura, and managing director Pamela Barclay that they will retire from day-to-day operations, Noah Bernard has been appointed brand director to lead the company in the future. McFarlane founded Endura in 1993 and has co-managed the brand with Barclay ...
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News briefsAndy Styan steps down as CFO of Equip, Rob Maynard to take over
After seven years of service as chief financial officer of Equip Outdoor (the owner of Rab and Lowe Alpine), Andy Styan is leaving the company to focus on personal projects. Styan started with Equip in 2015 and has supported the company’s revenue growth from £40m to £100m and seen the ...
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News briefsPentland launches new sustainability strategy
Pentland Brands, owner of the Berghaus, ellesse, Canterbury, Speedo and Mitre brands, has unveiled its new positive business strategy, “100-1-0.” It sets out three major goals to be achieved by 2032, the year that marks the company’s 100th anniversary: to help 100 million consumers lead positive, active and sustainable lifestyles; ...
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News briefsNew Global Brand Director at Berghaus
Source: Berghaus Charlie Pym, new Berghaus brand director Pentland Brands has announced the appointment of Charlie Pym as global brand director for Berghaus . He replaces Kev McFadyen , who Pentland Brands appointed global brand director for the Speedo brand last November, ...
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News briefsPentland Connect cross-brand ordering platform attracts 1,200 retailers
With online shopping picking up during the Corona pandemic and retailers adapting to an unpredictable retail climate, Pentland Brands has expanded its B2B online offering through its Pentland Connect retail platform. Retailers can now order products from across the brand’s portfolio 24/7. According to the group, since its ...
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News briefs
Endura has planted 1.3 million trees in a year to offset emissions
Endura , a Scottish cycling apparel brand founded in 1993 and part of Pentland Brands since 2018, says it has now planted more than 1.3 million trees in Maputo Bay, Mozambique. That is 30 percent more than the original goal of the “One Million Trees” initiative announced in early ...
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News briefsPentland appoints “positive business director”
Source: Pentland Sara Brennan Creating a new position, Pentland Brands has named Sara Brennan as its “positive business director.” The group said her task would be to “accelerate its positive business strategy to deliver on its commitment to take action for people and ...
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News briefs
Berghaus with new distributors for the Iberian Peninsula and Italy
British outdoor brand Berghaus , a Pentland Brands business, has appointed Dicaltex Internacional as distributor for Iberia and Out Lab Distribution as sales agency for Italy. Both companies are already representing other Pentland companies, including Endura, Ellesse and Speedo, and will focus on building Berghaus sales through ...
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News briefsPentland releases Modern Slavery report
Pentland Brands has produced a report on labor practices in its supply chain. Called Modern Slavery , the report reviews such criteria as geography, political stability and worker demographics to gauge the likelihood of slavery’s use in various parts of the world. Homeworkers appear to be of particular concern ...
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News briefs
Berghaus now available on Tmall to drive Pentland’s growth in China
Pentland Brands has introduced Berghaus and ellesse , two of its most successful brands, to China as part of Pentland’s strategy to drive the group’s commercial growth in the region. The brands are now available in China on Tmall . With the outdoor category growing 9 percent year-on-year ...
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ArticlePentland publishes first annual Positive Business Report
Pentland Brands has released a new report in which it outlines its new three-pillar “Positive Business” strategy. It is based on: building purpose-led brands; reducing its environmental footprint; and promoting circularity and collaboration. Pentland Brands owns Speedo , Berghaus , Canterbury of New ...
