Philippe Joffard, the former chief executive of Lafuma Group, who sold his shares in the company to Calida and left it more than one year ago, is now the CEO of Peek-a-Boo, a French producer of children's items with an annual turnover of €50 million that markets its products under the Béaba and Red Castle brand names. He has also invested, together with a couple of engineers, in a start-up company involved in textile technologies, TopTex3.