A few weeks ago, Quechua invited a group of 14 eyewear designers from Julbo and other companies in the Jura region of France for a presentation of Decathlon's outdoor brand, its product design and development strategy and an exchange of views. For the time being, Decathlon markets several lines of sunglasses for hiking, skiing and other sports under its private Orao label. The designers from the Jura region have already held a similar meeting with the product development department of Peugeot and plan to do the same shortly at Dassault, the French aerospace company.

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