Bravo Sports has entered into an exclusive license agreement with International E-Z Up, the Dutch company renowned for creating the first patented “instant shelter” and “pop-up” canopy. Bravo Sports will license, manufacture, and market the E-Z Up line of recreational instant shade products to retail markets. The move is part of Bravo's strategy to expand its presence in the retail channels for instant outdoor shade products. Headquartered in Santa Fe Springs, California, Bravo Sports operates globally in the recreational and sporting goods markets, with offices, factories and warehouses in the U.S., Italy, Thailand and China. Its portfolio of brands includes Pulse, Darkstar, Tony Hawk, Birdhouse, Blind, Kryptonics, XGames, Blacktop 360, Quik Shade, Moto Shade, Airzone, and Hyper, and it has licenses with partners such as Nickelodeon, Mattel, Lucasfilm, Disney/Pixar, and Cartoon Network. For International E-Z Up, the new agreement with Bravo Sports is expected to expand E-Z Up's visibility in the U.S. and Canada retail market by utilizing Bravo's retail customer base, in combination with the distribution infrastructure of both companies.
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