Clarification: In the last issue of this publication, we said that Camelbak has launched its first line of backpacks without hydration system. That is not 100 percent correct since the new “Solvo” series does offer holders for drinking bottles, which the company markets as well, but not the Camelbak-typical blattern and hose. The new concept is called “Hydration on the Go” and targets a new, less performance-oriented consumer group that goes more for an urban outdoor lifestyle. To promote “Solvo” among that type of customer, four movies have been shot that shall appear in social networks.
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