Columbia Sportswear has revealed that it has signed a broad apparel licensing partnership with the Dallas Cowboys, a professional American football franchise of the National Football League (NFL). Columbia will provide Cowboys-branded sportswear, outerwear and accessories for men, women and kids. The deal, which extends through early 2018, marks Columbia's first ever partnership with an NFL team, and the Cowboys are the only NFL team with exclusive rights to distribute their own merchandise. The terms of the deal were not disclosed. The Dallas Cowboys will sell co-branded product through wholesale channels including official NFL retail stores. The initial launch of select styles is set for spring 2015, expanding to a more robust assortment of sportswear, outerwear and accessories by autumn 2015. Additionally, products will be available through Columbia's U.S. retail and outlet stores and online at www.columbia.com.
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