Columbia Sportswear wants to remain ahead of its competitors when it comes to innovation, even going so far as to create a “road map” through 2015. The company outlined some of its plans at a presentation in Park City, Utah, where it debuted some of its products for autumn 2012. Most notable is its introduction of “Omni-Wind Block”, a follow up to its popular “Omni-Heat” technology that is breathable and lightweight while being windproof and waterproof. The company still plans to capitalize on Omni-Heat as well as “Omni-Dry” and “Omni-Wick EVAP”, and some products from its “Trail” collection will feature all three technologies. And it will continue to splash vibrant color around its lines, bucking the general outdoor trend of using muted tones. Columbia's iconic “Bugaboot” has been upgraded to be lighter, more durable and more protective than ever. As part of its marketing for next autumn, Columbia is going to send consumers to Yakutsk, Siberia, the coldest city in the world with an average annual temperature of negative 32 degree Celsius. The point is to emphasize the properties of Omni-Heat Reflective.
Related articles
-
ArticleTNF presents Paris 2024 climbing uniforms for USA, Japan, South Korea and Austria
Earlier this week, The North Face (TNF) unveiled the official sport climbing competition uniforms to be worn by athletes from the US, Japan, South Korea and Austria in the Paris 2024 Olympic Games. TNF explained that each piece was meticulously constructed, pattern making was analyzed with 3D soft-wear, and garments ...
-
News briefsTNF and Icebreaker collab on plastic-free Merino capsule
The North Face (TNF) and Icebreaker, two outdoor performance brands under the VF Corp. umbrella, have collaborated on a Merino blend adventure wear capsule for spring/summer 2024. According to the brands, the collection ”redefines comfort and performance” and is ”meticulously crafted with fabric made from 100 percent plastic-free fibers.” Offered ...
-
ArticleHow to bring innovative materials into the supply chain
Ambercycle, an innovative company using novel molecular regeneration technologies to transform used textiles into decarbonized, circular materials for brand owners, and womenswear brand Ganni have worked together to launch Cycora – the first commercially viable regenerated alternative to virgin polyester from Ambercycle. Textile Exchange has published a best practice case ...
More from Product & Marketing
-
ArticleSympatex presents new Sherpa laminate at Techtextil
At Techtextil Frankfurt, April 23–26, 2024, Sympatex will present Sherpa, a new laminate concept that combines the advantages of the classic quilted jacket with those of a membrane jacket. Source: Sympatex The Sympatex Sherpa Modular Parka consists of the new Sherpa laminate, designed with respect to ecodesign ...
-
ArticleCirql launches fully recyclable midsole made from 30% recycled TPU
US-based insole specialist OrthoLite, the company behind Cirql, a provider of sustainable material solutions for the global footwear industry, has launched a new midsole foam called Cirql rTPU30. According to Cirql, the patented innovation consists of 30 percent recycled TPU material and is manufactured through a chemical-free, supercritical foaming process. ...
-
News briefsGregory official gear partner of Merrell Skyrunner World Series 2024
After a successful test run last year, Gregory and the Merrell Skyrunner World Series have confirmed their partnership for the current season. The luggage specialists will equip the entire team of the global trail running series with gear as they travel to 21 races on four continents. Gregory will test ...